Columbia, United States
Lotame, founded in 2006, stands as a global leader in the realms of Advertising, Analytics, and Big Data, with a specialized focus on AdTech and data-driven marketing solutions. The company, headquartered in the United States, leverages its extensive 20-year experience to enhance the capabilities of digital marketers and agencies worldwide. Serving as a division of Publicis Groupe and Epsilon, Lotame has solidified its position as a key enabler of identity-driven marketing for global brands.
Lotame's commitment to innovation and collaboration is evident in its approach to transforming digital advertising into a smarter and more efficient process. Notably, the company's significant milestone was marked by an acquisition investment on 01 March 2025, backed by Publicis Groupe, further strengthening its strategic ties and growth potential within the industry.
