OptiMine Software, Inc.

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization

Founded 2008

Minneapolis, United States 29 employees Debt Financing Total: $16.83M Advertising, Digital Media +1

OptiMine Software is a pioneer in privacy-focused, agile marketing measurement and optimization, enabling marketers and agencies to significantly enhance marketing performance and achieve notable ROI from advertising investments. Founded in 2008, the company offers the market’s quickest attribution and marketing mix modeling solutions, providing detailed campaign-level insights across digital and traditional marketing channels, addressing online and offline conversions. Notably, OptiMine operates without the use of cookies, PII, or cross-device identity data, positioning itself as a privacy-forward, future-proof solution. The company has a solid history of growth and stable, profitable financials. With a team of highly experienced professionals in marketing, analytics, and technology, OptiMine is dedicated to driving client growth through performance enhancement and agile test & learn methodologies. Moreover, OptiMine was recently recognized as a leading vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022, receiving praise such as "Invest in OptiMine if you want fast, scalable insights," and being noted as one of the "Top 10 Providers that Matter Most." In June 2016, OptiMine secured a $532.11K Debt Financing investment, demonstrating investor confidence in the company's potential for growth and innovation. As a leader in the industries of Advertising, Digital Media, and Marketing, OptiMine is well-positioned to deliver improved speed, privacy, flexibility, and actionable guidance to brands seeking to advance to the next generation of marketing measurement and optimization.

Funding Stage	Amount	Investors	Lead Investors	Date
Debt Financing	$532.11K	-		14 Jun 2016
Series C	$2.90M	4	Zetta Venture Partners, Hummer Winblad Venture Partners +2	09 Jan 2015
Series B	$5.06M	4	Zetta Venture Partners, Hummer Winblad Venture Partners +2	22 Jan 2014
Series B	$7.24M	2	New Capital Partners, Omphalos Venture Partners	24 Oct 2011
Series A	$1.10M	-		05 Jan 2011

Funding Stage

Amount

Investors

Lead Investors

Date

Debt Financing

$532.11K

14 Jun 2016

Series C

$2.90M

Zetta Venture Partners, Hummer Winblad Venture Partners +2

09 Jan 2015

Series B

$5.06M

Zetta Venture Partners, Hummer Winblad Venture Partners +2

22 Jan 2014

Series B

$7.24M

New Capital Partners, Omphalos Venture Partners

24 Oct 2011

Series A

$1.10M

05 Jan 2011

FAQ About OptiMine Software, Inc.

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization

OptiMine Software, Inc. was founded in 2008.

OptiMine Software, Inc. is headquartered in Minneapolis, United States.

OptiMine Software, Inc. operates in Advertising, Digital Media and Marketing.

OptiMine Software, Inc. has approximately 29 employees.

OptiMine Software, Inc. has completed 5 funding rounds, raising a total of $16.83M. The latest funding stage is Debt Financing.

Top alternatives and competitors to OptiMine Software, Inc. include Lifesight, Wiland. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

OptiMine Software, Inc. and Lifesight are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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FAQ About OptiMine Software, Inc.