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Optoro logo — Part of Blue Yonder, the AI company for supply chain

Optoro

Part of Blue Yonder, the AI company for supply chain

Founded 2010 United States Washington, United States 93 employees Acquired Total: $292.90M E-Commerce, Logistics +2

General Information

Company Name Optoro
Founded Year 2010
Location United States Washington, United States
Employees 93
Industries E-Commerce, Logistics, Retail +1
Funding Stage Acquired
Social

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About Optoro

Optoro, known as "Part of Blue Yonder, the AI company for supply chain," is a dynamic SaaS enterprise, established in 2010, that has become pivotal in reshaping the retail industry's return management processes. Headquartered in the United States, Optoro offers a comprehensive returns management system (RMS) that optimizes every stage of the returns lifecycle for retailers and third-party logistics providers. This includes streamlined return initiation, advanced shipping consolidation, and dispositioning through to restock and resale, enhancing customer satisfaction and sustainability.

The company's growth trajectory has been impressive, attracting prominent clients such as GAP Inc., American Eagle Outfitters, and Best Buy. In August 2025, Optoro reached a significant milestone when acquired by Blue Yonder, illustrating its strategic value in the supply chain sector.

Acclaimed for its innovation, Optoro has received accolades such as CNBC’s Disruptor 50 and the World Economic Forum’s Circular Economy Award. The leadership team, notably CEO Amena Ali, has been acknowledged for influencing the tech and e-commerce landscape.

Business keywords: Return Management System, Reverse Logistics, Retail Technology, Supply Chain Optimization, Ecommerce Solutions, Returns Automation, Omnichannel Returns, Returns Dispositioning, Third-Party Logistics (3PL), Warehouse Operations, Restock and Resale, Sustainable Shopping, Operational Workflows

Services & Products

Returns Management System
Store Returns Solutions
Returns Processing Automation
Integrations and API Services
Return Portal & Exchanges

Target Customers

Retailers Third-Party Logistics Providers (3PLs) Brands Warehouse Management Systems (WMS) Ecommerce Stores

Funding Rounds & Investors (12)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition Undisclosed 1
Blue Yonder
01 Aug 2025
Series E $25.00M 3
Volta Circle eBay Ventures
Volta Circle, eBay Ventures +1
01 Dec 2021
Early VC Undisclosed 1
Empede Capital
Empede Capital
01 Jan 2021
Early VC Undisclosed 1
IKEA
IKEA
01 Dec 2019
Growth Equity VC $75.00M 2
Generation Investment Management Franklin Templeton
Generation Investment Management, Franklin Templeton
01 Jul 2018
Series D $30.00M 3
Maryland Venture Fund Revolution
Maryland Venture Fund, Revolution +1
01 Dec 2016
Debt Financing $40.00M 1
Square 1 Bank
Square 1 Bank
01 Jul 2016
Debt Financing $40.00M 1
Square 1 Bank
Square 1 Bank
01 Jul 2015
Series C $50.00M 3
Kleiner Perkins GroTech Ventures Revolution
Kleiner Perkins, GroTech Ventures +1
01 Dec 2014
Series B $23.50M 2
GroTech Ventures Revolution
GroTech Ventures, Revolution
01 Jul 2013

View All 12 Funding Rounds

Latest News

View All
Why 'wardrobing' retail fraud soars in the summer — Cnbc
Why 'wardrobing' retail fraud soars in the summer
Cnbc Aug 07, 2024

Optoro Alternatives & Competitors

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Optoro vs
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Optoro vs
Primis CX
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FAQ About Optoro

Part of Blue Yonder, the AI company for supply chain
Optoro was founded in 2010.
Optoro is headquartered in Washington, United States.
Optoro operates in E-Commerce, Logistics, Retail and Supply Chain. Its work centres on Return Management System, Reverse Logistics, Retail Technology and Supply Chain Optimization. Its customers include Retailers, Third-Party Logistics Providers (3PLs) and Brands.
Optoro has approximately 93 employees.
Optoro has completed 12 funding rounds, raising a total of $292.90M. The latest funding stage is Acquired.
Optoro offers: Returns Management System, Store Returns Solutions, Returns Processing Automation, Integrations and API Services, Return Portal & Exchanges.
Top alternatives and competitors to Optoro include Exotec, OGOship, Primis CX, Retail Unity B.V., WareGo. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Optoro and Exotec are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Optoro, https://bouncewatch.com/company/optoro, updated 30 October 2025. When citing, please name BounceWatch and link this page.

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