Orem, United States
Orabrush, Inc. is a new media e-commerce brand builder that utilizes YouTube content creation, optimization, and advertising to market innovative oral care products. The company's "reverse marketing model" with YouTube has resulted in remarkable awareness and conversion rates, enhancing online to offline sales for its products, including the Orabrush tongue cleaner, the enzyme-infused Orabrush tongue foam powered by Orazyme, and the Orapup dog breath brush. Founded in 2009, Orabrush is currently backed by True Ventures and 2x Consumer Product Growth Partners.
With over 50 million video views, 185,000 subscribers, and 340,000 Facebook fans, Orabrush boasts strong online presence. It is one of the top subscribed sponsor channels on YouTube, following closely behind brands like Apple and Old Spice. The company's products are available in 15 countries, 75 retailers, and over 30,000 stores worldwide. Notably, its tongue cleaner has secured the title of being the No. 1 tongue cleaner globally.
The latest investment came in the form of a $2.50M Venture Round investment on 14 February 2011, with True Ventures participating as the investor. With its unique approach to brand building and strong market presence, Orabrush demonstrates promising potential for growth and impact within the advertising, e-commerce, and marketing industries.
