Otherland is a direct-to-consumer candle brand founded in 2017, with its headquarters in the United States. The company's slogan, "The candles that change everything. #FINDYOURFIRE," reflects its mission to transform homes into expressive spaces. By selling directly to consumers, Otherland eliminates industry-standard markups, allowing customers to create ambiance without hesitation.
Otherland's most recent milestone was securing a $2.70M Seed Round investment on 15 October 2019. The investment came from a diverse group of backers, including Lerer Hippeau, Cleo Capital, Correlation Ventures, Global Founders Capital, Fantail Ventures, Fernbrook Capital, Montauk Ventures, Nadia Boujarwah, Lydia Gilbert, and Iqram Magdon-Ismail.
As a leading player in the Consumer Goods industry, Otherland's unique approach to selling candles positions it as a disruptive force in the market. With a strong emphasis on direct engagement with customers and a robust investment framework, Otherland is poised to make a lasting impact in the home fragrance industry.