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Oula logo — Delivering better maternity care – before, during & after pr...

Oula

Delivering better maternity care – before, during & after pregnancy

Founded 2019 United States Brooklyn, United States 147 employees Series B Total: $50.30M Health Care, Health and Wellness +1

General Information

Company Name Oula
Founded Year 2019
Location United States Brooklyn, United States
Employees 147
Industries Health Care, Health and Wellness, Women's Health
Funding Stage Series B
Business Model B2C, B2B, B2B2C
Revenue Model Service Fee, Value Based Pricing
Social

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About Oula

Oula, founded in 2019 and headquartered in the United States, is revolutionizing the maternity care industry with its patient-centric approach that aligns with modern healthcare needs. Specializing in Health Care, Health and Wellness, and Women's Health, Oula’s innovative model provides comprehensive support tailored to each phase of pregnancy.

By prioritizing reduced C-section rates and enhancing VBAC success stories, Oula sets a new bar for healthcare standards. The company operates clinics in Manhattan and Brooklyn, focusing on personalized care, listening to patient preferences, and collaborative decision-making.

Oula recently secured a $28.00M Series B investment on February 20, 2024, attracting major investors including 8VC, Female Founders Fund, GV, Great Oaks, Maverick Global Ventures, Alumni Ventures, and Revolution Ventures. This capital injection is a testament to their potential in setting new healthcare paradigms.

Business keywords: maternity care, obstetrics, midwifery, pregnancy support, C-section reduction, VBAC success, patient-centered care, evidence-based care, personalized pregnancy care, maternal health outcomes, holistic maternity approach, modern maternity center, integrated care model, patient preference respect

Services & Products

Maternity and obstetric care
Midwifery services
Preconception and prenatal care
Gynecological services
Postpartum care
Care navigation and coordination

Target Customers

Pregnant women Women seeking gynecological care Women planning for pregnancy Women seeking an alternative to traditional OB practices

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $28.00M 7
8VC Female Founders Fund GV
8VC, Female Founders Fund +5
20 Feb 2024
Series A $19.10M 3
Green D Ventures Rock Health Capital
Green D Ventures, Rock Health Capital +1
12 Jan 2023
Seed Round $3.20M -
12 Jun 2020

Oula Alternatives & Competitors

View All Alternatives
Oula vs
Theia
Theia Brazil

The mother-centric O2O health and care service

Seed
66 employees
Health Care, Information Technology
Compare Oula vs Theia
Oula vs
My Midwives Pty Ltd
My Midwives Pty Ltd Australia

First Australian private midwifery practice with Medicare and visiting access to public hospitals

26 employees
Health Care, Health and Wellness
Compare Oula vs My Midwives Pty Ltd
Oula vs
Millie
Millie United States

Millie believes in better maternity care for all.

Seed
31 employees
Health Care, Women's Health
View all alternatives

FAQ About Oula

Delivering better maternity care – before, during & after pregnancy
Oula was founded in 2019.
Oula is headquartered in Brooklyn, United States.
Oula operates in Health Care, Health and Wellness and Women's Health. Its work centres on maternity care, obstetrics, midwifery and pregnancy support. Its customers include Pregnant women, Women seeking gynecological care and Women planning for pregnancy.
Oula has a B2C, B2B and B2B2C business model. Its revenue comes from Service Fee and Value Based Pricing.
Oula has approximately 147 employees.
Oula has completed 3 funding rounds, raising a total of $50.30M. The latest funding stage is Series B.
Oula offers: Maternity and obstetric care, Midwifery services, Preconception and prenatal care, Gynecological services, Postpartum care, Care navigation and coordination.
Top alternatives and competitors to Oula include Theia, My Midwives Pty Ltd, Millie, Vori Health, Ruth Health (YC S21). These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Oula and Theia are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Oula, https://bouncewatch.com/company/oula, updated 4 June 2026. When citing, please name BounceWatch and link this page.

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