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OvermediaCast logo — company profile

OvermediaCast

Founded 2010 United Kingdom London, United Kingdom 2 employees Non Equity Assistance Analytics, Mobile +2

General Information

Company Name OvermediaCast
Founded Year 2010
Location United Kingdom London, United Kingdom
Employees 2
Industries Analytics, Mobile, Media +1
Funding Stage Non Equity Assistance
Social

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About OvermediaCast

OvermediaCast is an analytics and mobile startup based in the United Kingdom, established in 2010. The company specializes in gamifying TV ads to mobile using interactive videos, aiming to decode consumer preferences. Notably, OvermediaCast boasts Telefónica as a backer, the 5th largest mobile network provider globally. Its impressive client portfolio includes renowned brands such as Telefónica's Vivo and Movistar, OLX, Volkswagen, and Banco do Brasil. Moreover, the company has received recognition, being named the best startup in Brazil in 2012, one of the top 20 hottest startups in Latin America in 2013, and one of the top 3 startups at IE Business School Venture Network in 2013. In terms of investment, OvermediaCast received non-equity assistance from MassChallenge in October 2020. The company's ability to secure backing from industry giants and its track record of delivering exceptional results for its clients make it an intriguing prospect for venture capital investment. OvermediaCast's innovative approach to consumer engagement and its impressive client base position it as a promising player in the analytics, mobile, media, and streaming industries.

Business keywords: mobile marketing, interactive video, video analytics, audience tracking, brand immersion, startup, venture-backed, Brazilian startup, telecommunications, consumer insights, advertising technology

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Non Equity Assistance Undisclosed 1
MassChallenge
MassChallenge
21 Oct 2020
Seed Round Undisclosed 1
Wayra
Wayra
10 Dec 2013
Angel Round Undisclosed -
01 Jul 2010

OvermediaCast Alternatives & Competitors

OvermediaCast vs
Factual Inc
Factual Inc United States

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OvermediaCast vs
Wootag
Wootag Singapore

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OvermediaCast vs
NinthDecimal (Acquired by InMarket, September 2020)
NinthDecimal (Acquired by InMarket, September 2020) United States

NinthDecimal is now InMarket! Follow @inmarket_media for the latest updates.

Venture round
5 employees
Advertising, Analytics

FAQ About OvermediaCast

How to find out what your customers really want? We’re gamifying TV ads to Mobile using interactive videos like a mini-game, and taking the guesswork out by pooling information about individual users experience to unveil what people really want — who they are, and how to connect to them. As a result...
OvermediaCast was founded in 2010.
OvermediaCast is headquartered in London, United Kingdom.
OvermediaCast operates in Analytics, Mobile, Media and Streaming. Its work centres on mobile marketing, interactive video, video analytics and audience tracking.
OvermediaCast has approximately 2 employees.
OvermediaCast has completed 3 funding rounds. The latest funding stage is Non Equity Assistance.
Top alternatives and competitors to OvermediaCast include Factual Inc, Wootag, NinthDecimal (Acquired by InMarket, September 2020), GameChangerSF - powered by Pixis, Tubular Labs. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
OvermediaCast and Factual Inc are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for OvermediaCast, https://bouncewatch.com/company/overmediacast, updated 26 December 2024. When citing, please name BounceWatch and link this page.

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