NinthDecimal (Acquired by InMarket, September 2020)

NinthDecimal, founded in 2003, operates within the Advertising, Analytics, Mobile, Marketing, Media, and AdTech industries. As a leading marketing platform, it leverages location data to offer a deep understanding of consumers’ behaviors in the physical world. This capability allows Fortune 500 companies like Microsoft, Target, and American Express to optimize customer engagement through precise audience targeting and comprehensive customer journey models.

NinthDecimal’s technology, including the Location Graph™ and Location Conversion Index™ (LCI™), processes trillions of data points from over 150 million users monthly. These robust solutions position the company as an industry leader in offline attribution, supported by over 200 media and advertising partners. NinthDecimal enhances its omnichannel capabilities through alliances with companies such as Adobe and Oracle.

Acquired by InMarket in September 2020, NinthDecimal had received an $8.00M investment in a Venture Round earlier that month, highlighting investor confidence in its innovative approach and growth potential.