Paddle

We’re the Merchant of Record platform that helps digital product companies sell globally and grow without complexity.

Founded 2012

London, United Kingdom 438 employees Series D Total: $313.75M B2B, Fintech +3

General Information

Company Name Paddle

Founded Year 2012

Location

London, United Kingdom

Founders / Decision Makers

Employees 438

Industries B2B, Fintech, Internet +2

Funding Stage Series D

Business Model B2B, SaaS, Embedded Finance

Revenue Model Transaction Fee, Subscription, Usage Based

Hiring 20 roles posted in the month to 16 Oct 2026

Offices as of Oct 2026

London, United Kingdom

Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Feature Release Oct 20, 2026

Paddle has opened the waitlist for its native usage-based billing feature, specifically designed for AI and digital product companies to reflect changing usage, customer value, and cost.

Event Participation Oct 19, 2026

Paddle is hosting the Sail & Scale: The RAGA Launch Cruise event on October 19, 2026 in New York.

Actively Hiring Oct 14, 2026

Hiring for 13 positions in the last 30 days.

New Partnership Oct 13, 2026

Paddle is co-hosting Helicopter Tours for App Leaders in NYC with an unnamed partner.

Major Customer Win Oct 02, 2026

Paddle highlights Codeway, an Istanbul-based customer, for recovering nearly $500K in failed payments using their services.

Key Hire Sep 23, 2026

An individual joined Paddle a few weeks ago, taking on the role of leading ecosystem + partner marketing.

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AI Insight

Bounce Watch AI

2 weeks ago

Paddle is exhibiting robust global scaling, marked by surpassing 10,000 customers and processing billions in transactions. Strategic moves, including a new London hub, a key hire for ecosystem and partner marketing, and securing a major customer in a previously underserved market like Pakistan, underscore a concentrated effort on expanding its market presence and optimizing its value proposition for digital product companies worldwide. This trajectory highlights an advanced phase of market penetration and operational expansion.

Signal Types

Traction Hiring Expansion Business Development

Strategic Labels

Global Expansion Market Penetration Ecosystem Development

Next Move: Expansion

Impact: 9/10

Ideal For: Growth Equity Investors — Global SaaS/Fintech

About Paddle

Paddle is a B2B fintech company based in London, United Kingdom, specializing in helping digital product companies navigate global selling complexities. It offers a unified platform that assists businesses with payments, tax compliance, regulatory adherence, fraud prevention, and billing management.

Founded in 2012, Paddle provides essential services such as billing solutions, payments management, and subscription services for SaaS companies, app developers, and software businesses. It operates on a B2B SaaS model with embedded finance, generating revenue through transaction fees, subscriptions, and usage-based charges.

Business keywords: Merchant of Record, Global Selling, Tax Compliance, Fraud Prevention, Billing Management, Buyer Support, Revenue Optimization, Pricing Strategy, Subscription Management, Payment Infrastructure, E-Commerce, Software Licensing, Developer Tools

Services & Products

Billing Solutions

Payments Management

Subscriptions Services

Fraud Protection

Revenue and Payment Analytics

Target Customers

SaaS Companies App Developers App Studios Digital Product Businesses Software Companies Game Developers

Funding Rounds & Investors (10)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Debt Financing	$25.00M	1	CIBC Innovation Banking	01 Jul 2025
Series D	$200.00M	6	Kindred Capital, Notion Capital +4	01 May 2022
Series C	$68.00M	4	Kindred Capital, Notion Capital +2	01 Nov 2020
Series B	$8.00M	3	Kindred Capital, Notion Capital +1	01 Nov 2018
Support Program	Undisclosed	1	Tech Nation	01 Mar 2018
Series A	£8.00M	4	Kindred Capital, Notion Capital +2	01 Nov 2017
Support Program	Undisclosed	1	Tech Nation	01 Jan 2017
Series A	$3.20M	3	Kindred Capital, Pearson +1	01 Sep 2016
Seed	$1.40M	-		01 Sep 2014
Seed	£150.00K	-		01 Jun 2012

Latest News

View All

SaaStock is dead: founder kills Europe’s biggest SaaS conference and launches Shift AI

Thenextweb Apr 15, 2026

Paddle raises $25M to accelerate growth and international expansion

Tech Jul 17, 2025

UK fintech Paddle pays $5M fine following allegation it abused US credit card system

Tech Jun 17, 2025

Xyte stirs up $30M to enable any hardware maker to build subscription products

Techcrunch Jan 23, 2024

Notion Capital closes its fund for European business software and fintech firms at €300 million

Tech Jan 23, 2024

Paddle Alternatives & Competitors

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Paddle vs

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Paddle vs

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Paddle vs

m3ter United Kingdom

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FAQ About Paddle

We’re the Merchant of Record platform that helps digital product companies sell globally and grow without complexity.

Paddle was founded in 2012.

Paddle is headquartered in London, United Kingdom.

Paddle operates in B2B, Fintech, Internet, Payments and SaaS. Its work centres on Merchant of Record, Global Selling, Tax Compliance and Fraud Prevention. Its customers include SaaS Companies, App Developers and App Studios.

Paddle has a B2B, SaaS and Embedded Finance business model. Its revenue comes from Transaction Fee, Subscription and Usage Based.

Paddle has approximately 438 employees.

Paddle has completed 10 funding rounds, raising a total of $313.75M. The latest funding stage is Series D.

Paddle offers: Billing Solutions, Payments Management, Subscriptions Services, Fraud Protection, Revenue and Payment Analytics.

Top alternatives and competitors to Paddle include Chargebee, BlueSnap, m3ter, Nitrobox GmbH, Forter. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Paddle and Chargebee are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Paddle, https://bouncewatch.com/company/paddle, updated 15 October 2026. When citing, please name BounceWatch and link this page.

Paddle

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Funding Rounds & Investors (10)

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