#paid, established in 2013 and headquartered in Canada, positions itself as a leading player in the intersection of Content Creators, Social Media, and Marketing industries. The company has carved a niche as a premier creator marketplace, facilitating seamless connections and collaborations between vetted creators and top-tier brands such as McDonald’s, Sephora, Samsung, and Disney.
Distinguished by its slogan, "The creator marketplace where brands and creators connect, collaborate, and measure their creator marketing campaigns," #paid offers value through proprietary technology solutions, focusing on fair pricing, algorithmic matching, and automated content usage rights, thereby ensuring comprehensive omni-channel marketing solutions. Its focus on genuine performance over vanity metrics has helped it gain a reputation for being rated #1 for customer support and managed services.
The company has successfully raised $18.90M in a Series B round on 26 August 2021, backed by investors like Sands Capital Ventures, Ascential, Scale-Up Ventures, Vanedge Capital, and several notable individuals, underscoring its potential for growth and scalability in the creator economy space.