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Parade logo — Rewriting the American Underwear Story.

Parade

Rewriting the American Underwear Story.

Founded 2018 United States Brooklyn, United States 188 employees Series B Total: $36.50M E-Commerce, Fashion

General Information

Company Name Parade
Founded Year 2018
Location United States Brooklyn, United States
Employees 188
Industries E-Commerce, Fashion
Funding Stage Series B
Social

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About Parade

Parade is a US-based startup that aims to revolutionize the American underwear market with their slogan, "Rewriting the American Underwear Story." Since its establishment in 2018, the company has been focused on producing Creative Basics which are expressive underwear items made from soft, sustainable fabrics, catering to a wide range of sizes from XS to 3X. The company operates in the E-Commerce and Fashion industries, capitalizing on the growing trends towards sustainable and inclusive fashion. Their most recent milestone was the successful completion of a $20.00M Series B investment on 30 September 2021, with the investment led by Stripes, a notable investor in the industry. This recent investment signifies a vote of confidence in Parade's business model and product offerings, demonstrating the potential for further growth and expansion within the competitive fashion market.

Taxonomy: underwear, sustainable fashion, inclusive sizing, creative basics, soft fabrics, women's fashion, men's fashion, comfortable clothing, fashion industry, ethical fashion, body positivity

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $20.00M 1
Stripes
Stripes
30 Sep 2021
Series A $10.00M 9
Lerer Hippeau Maveron Greycroft
Lerer Hippeau, Maveron +7
21 Apr 2021
Seed Round $3.00M -
10 Jul 2020
Seed Round $3.50M -
21 Dec 2019

Parade Alternatives & Competitors

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Parade vs
Richer Poorer
Richer Poorer United States

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13 employees
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Parade vs
LOLO PARIS
LOLO PARIS France

Lingerie innovante, inclusive et éco-responsable

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Parade vs
Femmella
Femmella India

Stylish | Comfortable | Confident | Me

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FAQ About Parade

Rewriting the American Underwear Story.
Parade was founded in 2018.
Parade is headquartered in Brooklyn, United States.
Parade operates in E-Commerce and Fashion. Its work centres on underwear, sustainable fashion, inclusive sizing and creative basics.
Parade has approximately 188 employees.
Parade has completed 4 funding rounds, raising a total of $36.50M. The latest funding stage is Series B.
Top alternatives and competitors to Parade include Richer Poorer, LOLO PARIS, Femmella, LOVESUZE, SHAPE ME . These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Parade and Richer Poorer are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Parade, https://bouncewatch.com/company/parade-1, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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