Param is a fintech company based in Ankara, Turkey, providing a range of financial services such as electronic money, prepaid cards, and e-wallets for individual and corporate customers. It is the only electronic money institution in the country with card issuing licenses for Troy, Mastercard, Visa, and Discover card schemes.
Founded in 2014, Param offers services including prepaid card issuance, secure payment processing, and open banking solutions. The company caters to individual consumers, small and medium enterprises, and e-commerce platforms, and operates on a B2B, B2C, and embedded finance model. Revenue is generated through transaction and service fees, as well as usage-based models.