Turkey
Param, founded in 2014, is a pioneering Fintech company based in Turkey. This embedded finance provider was Türkiye's first licensed electronic money institution, setting standards with its wide array of financial services, including electronic money, prepaid cards, POS systems, and e-wallets.
Boasting all card issuing licenses for major brands like Troy, Mastercard, Visa, and Discover, Param is the only non-banking member of the BKM TechPOS platform. It supports over 100,000 corporate and individual customers through innovative solutions like ParamPOS.
Strategic acquisitions have solidified Param's market position. In 2021, it acquired Momento Reklam ve Pazarlama Ticaret A.Ş., and in 2022, Eçözüm Bilgi Teknolojileri A.Ş.. Expanding into Europe, it operates in the UK and has established Param International in the Netherlands, marking a significant step with the 2023 acquisition of Twisto in Czechia.
Backing from notable investors like Revo Capital, CEECAT Capital, European Bank for Reconstruction and Development, and Alpha Associates in an early VC round valued over $200 million underscores its robustness in the sector.
