Param logo — Bütünleşik Finans Sağlayıcısı   |   Embedded Finance Provide...

Param

Bütünleşik Finans Sağlayıcısı | Embedded Finance Provider

Founded 2014 Turkey Turkey 601 employees Fintech, Payments

General Information

Company Name Param
Founded Year 2014
Location Turkey Turkey
Founders / Decision Makers
Team member Team member
Employees 601
Industries Fintech, Payments
Business Model B2B, B2C, Embedded Finance
Revenue Model Transaction Fee, Service Fee, Usage Based
Social

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About Param

Param is a fintech company based in Ankara, Turkey, providing a range of financial services such as electronic money, prepaid cards, and e-wallets for individual and corporate customers. It is the only electronic money institution in the country with card issuing licenses for Troy, Mastercard, Visa, and Discover card schemes.

Founded in 2014, Param offers services including prepaid card issuance, secure payment processing, and open banking solutions. The company caters to individual consumers, small and medium enterprises, and e-commerce platforms, and operates on a B2B, B2C, and embedded finance model. Revenue is generated through transaction and service fees, as well as usage-based models.

Business keywords: Electronic Money, Prepaid Cards, POS Systems, E-wallets, Card Issuing, Embedded Finance, Open Banking, Online Collection Solutions, Financial Technology, Payment Solutions, Co-branded Cards, BNPL (Buy Now, Pay Later), Payment Processing, APIs for Fintech, Integrated Financial Services

Services & Products

Prepaid card issuance
Open banking solutions
Secure payment processing
Mobile app for money management
Corporate payment solutions

Target Customers

Individual consumers Small and medium enterprises E-commerce platforms Law firms Couriers

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC Undisclosed 4
Revo Capital, Ceecat Capital +2
01 Jun 2022

Param Alternatives & Competitors

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ErpaPay
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FAQ About Param

Bütünleşik Finans Sağlayıcısı | Embedded Finance Provider
Param was founded in 2014.
Param is headquartered in Turkey.
Param operates in Fintech and Payments. Its work centres on Electronic Money, Prepaid Cards, POS Systems and E-wallets. Its customers include Individual consumers, Small and medium enterprises and E-commerce platforms.
Param has a B2B, B2C and Embedded Finance business model. Its revenue comes from Transaction Fee, Service Fee and Usage Based.
Param has approximately 601 employees.
Param has completed 1 funding round.
Param offers: Prepaid card issuance, Open banking solutions, Secure payment processing, Mobile app for money management, Corporate payment solutions.
Top alternatives and competitors to Param include Satispay, Plastiq, ErpaPay, ininal, Unnax - A Powens Group Company. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Param and Satispay are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Param, https://bouncewatch.com/company/param, updated 9 October 2026. When citing, please name BounceWatch and link this page.

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