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Passendo logo — Igniting the power of in-email advertising

Passendo

Igniting the power of in-email advertising

Founded 2016 Denmark Denmark 27 employees Seed Total: $3.77M Advertising, Marketing

General Information

Company Name Passendo
Founded Year 2016
Location Denmark Denmark
Founders / Decision Makers
Team member Team member
Employees 27
Industries Advertising, Marketing
Funding Stage Seed
Social

BounceWatch is an independent company data service, not affiliated with Passendo. To contact Passendo, visit passendo.com.

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About Passendo

Passendo is a Denmark-based startup founded in 2016 with the slogan "Igniting the power of in-email advertising." The company operates as a programmatic e-mail advertising network, offering new and innovative marketing features through a premium email publisher network.

For advertisers, Passendo simplifies the process of buying ads in email by maintaining high standards akin to web advertising. On the other hand, for sellers, the company transforms email newsletters into an innovative and powerful revenue stream.

The startup recently secured a significant €2.30M Seed Round investment on 13th December 2021, with Newion and First Party Capital joining as the investors. Passendo operates in the advertising and marketing industries, catering to the evolving needs of digital advertising and audience engagement.

Business keywords: Programmatic Email Advertising, Email Marketing, Online Advertising, Premium Media, SSP, Email adserver, Native Advertising, Display Advertising, People Based Marketing, Publisher Network, Ad Tech, Monetization, Brand Awareness, Revenue Stream

Services & Products

Email advertising platform
Newsletter monetization
Ad serving solutions

Target Customers

Publishers B2B and B2C media groups Sales houses Data-rich organizations Advertisers

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round €2.30M 2
Newion First Party Capital
Newion, First Party Capital
13 Dec 2021
Seed Round Undisclosed 1
People Ventures
People Ventures
24 Jun 2019
Seed Round $155.00K -
25 Jul 2018
Seed Round $310.00K -
25 Nov 2017
Angel Round kr1.00M 1
Nicolas Georges Trad
10 Mar 2017

Passendo Alternatives & Competitors

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FAQ About Passendo

Igniting the power of in-email advertising
Passendo was founded in 2016.
Passendo is headquartered in Denmark.
Passendo operates in Advertising and Marketing. Its work centres on Programmatic Email Advertising, Email Marketing, Online Advertising and Premium Media. Its customers include Publishers, B2B and B2C media groups and Sales houses.
Passendo has approximately 27 employees.
Passendo has completed 5 funding rounds, raising a total of $3.77M. The latest funding stage is Seed.
Passendo offers: Email advertising platform, Newsletter monetization, Ad serving solutions.
Top alternatives and competitors to Passendo include Quantum Advertising, Advangelists, Teemo, Ltd., MediaGlad Inc, Mango Media Partner. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Passendo and Quantum Advertising are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Passendo, https://bouncewatch.com/company/passendo, updated 25 March 2025. When citing, please name BounceWatch and link this page.

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