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Paylead logo — Purchase experiences that ensure everyone shops smarter

Paylead

Purchase experiences that ensure everyone shops smarter

Founded 2016 France France 69 employees Series A Total: $6.67M Big Data, Payments +2

General Information

Company Name Paylead
Founded Year 2016
Location France France
Founders / Decision Makers
Team member Team member
Employees 69
Industries Big Data, Payments, Marketing +1
Funding Stage Series A
Social

BounceWatch is an independent company data service, not affiliated with Paylead. To contact Paylead, visit paylead.fr.

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About Paylead

Paylead is a France-based startup founded in 2016 with the slogan "Purchase experiences that ensure everyone shops smarter." This innovative company is revolutionizing the intersection of daily banking and performance marketing for retailers, leveraging its proprietary technology fueled by payment data to offer unparalleled targeting capabilities for retail advertisers across Europe. Since 2016, PayLead has transformed consumer loyalty by effortlessly integrating rewards into the shopping experience, both online and in-store, and converting payment data into valuable insights for marketers. Operating over 25 loyalty programs for the largest retail banks, neo-banks, and consumer money apps in Europe, PayLead has gained traction in the Big Data, Payments, Marketing, CRM, and Sales industries. The company's recent milestone includes a €6.00M Series A investment on 05 March 2020, with notable investors including SIDE Capital, Open CNP, Guillaume Lestrade, and Hugues le Bret. With its headquarters in Paris and additional offices in Madrid and Barcelona, PayLead continues to drive innovation at the intersection of banking and marketing in the European retail landscape.

Business keywords: retailtech, payment solutions, transaction data, customer centric marketing, financial innovation, loyalty programs, open banking, PSD2, performance marketing, card-linked offers

Services & Products

Automatic Cashback
Seamless Loyalty Card
Purchase Insights

Target Customers

Banks Brands Retailers E-commerce platforms

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series A €6.00M 4
SIDE Capital Open CNP
SIDE Capital, Open CNP +2
05 Mar 2020
Grant €71.43K 1
EASME - EU Executive Agency for SMEs
01 Jan 2019
Seed Round €600.00K 1
SIDE Capital
SIDE Capital
01 Feb 2018

Paylead Alternatives & Competitors

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Paylead vs
Loyalize
Loyalize United Kingdom

Loyalize - the future of the payments experience. Using open banking to transform payments and loyal...

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1 employees
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Paylead vs
Subaio
Subaio Denmark

Commercializing bank data​

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Paylead vs
Spaycial
Spaycial France

Enabling better relationships between people & brands. Let’s Make Your Shopping Spaycial!

Seed
15 employees
Payments, Retail
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FAQ About Paylead

Purchase experiences that ensure everyone shops smarter
Paylead was founded in 2016.
Paylead is headquartered in France.
Paylead operates in Big Data, Payments, Marketing and CRM and Sales. Its work centres on retailtech, payment solutions, transaction data and customer centric marketing. Its customers include Banks, Brands and Retailers.
Paylead has approximately 69 employees.
Paylead has completed 3 funding rounds, raising a total of $6.67M. The latest funding stage is Series A.
Paylead offers: Automatic Cashback, Seamless Loyalty Card, Purchase Insights.
Top alternatives and competitors to Paylead include Loyalize, Subaio, Spaycial, Reward, Saylent. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Paylead and Loyalize are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Paylead, https://bouncewatch.com/company/paylead, updated 25 March 2025. When citing, please name BounceWatch and link this page.

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