PayThunder differentiates itself from current solutions by leveraging Smartphones to offer a more accessible and cost-effective alternative to NFC-based payment methods. This approach not only opens up new sales channels but also serves as a potent marketing tool, delivering compelling offers that drive conversions.
Despite initial challenges associated with NFC's limited phone compatibility and high costs, PayThunder has been able to gain investor confidence. The company received a Non-Equity Assistance investment from Desafía on 21 November 2014, reflecting investor belief in the startup's innovative approach.