Petal logo — Responsible credit for the modern world.

Petal

Responsible credit for the modern world.

Founded 2016 United States New York, United States 72 employees Debt Financing Total: $819.00M Financial Services, Fintech +2

General Information

Company Name Petal
Founded Year 2016
Location United States New York, United States
Employees 72
Industries Financial Services, Fintech, Payments +1
Funding Stage Debt Financing
Social

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About Petal

Petal is a financial technology startup dedicated to providing responsible credit solutions for the modern world. Using cutting-edge technology, the company aims to make financial innovation and opportunity accessible to everyone. Their innovative approach involves leveraging banking history to create a Cash Score, which evaluates creditworthiness based on income, spending, and savings history. This allows individuals to potentially qualify for a Petal credit card, even if they have no prior credit history. Founded in 2016 and headquartered in the United States, Petal operates within the financial services, Fintech, payments, and machine learning industries. The company recently secured a significant $20.00M Venture Round investment on 03 August 2023, with participation from Trinity Capital, Private Ventures Group ("PVG"), and Unbound Ventures. This latest investment reflects the growing confidence and support Petal has garnered from notable investors, further bolstering its position within the fintech market.

Taxonomy: Financial Innovation, Credit Building, Cash Flow Underwriting, Digital Financial Services, Credit Card Analytics, Responsible Spending, Credit Access, Creditworthiness, Alternative Credit Scoring, Financial Inclusion, Modern Technology, Personal Finance Management, Customer-Centric Finance

Services & Products

providing credit cards and financial services for credit building and rewards

Target Customers

individuals seeking to build or improve their credit history and access financial products

Funding Rounds & Investors (14)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $220.00M 2
Trinity Capital, Victory Park Capital
03 Aug 2023
Venture Round $20.00M 3
Trinity Capital, Private Ventures Group ("PVG") +1
03 Aug 2023
Venture Round $35.00M 4
Core Innovation Capital, RiverPark Ventures +2
10 May 2023
Venture Round $1.20M 1
SharesPro
14 Jan 2022
Series D $140.00M 10
Gaingels, RiverPark Ventures +8
05 Jan 2022
Series C $55.00M 10
RiverPark Ventures, Valar Ventures +8
24 Sep 2020
Secondary Market $1.20M 1
Mindrock Capital
01 Feb 2020
Debt Financing $300.00M 1
Jefferies
18 Sep 2019
Convertible Note Undisclosed -
01 Apr 2019
Series B $30.00M 7
Third Prime, RiverPark Ventures +5
29 Jan 2019

View All 14 Funding Rounds

Petal Alternatives & Competitors

View All Alternatives
Petal vs
Kasheesh
Kasheesh United States

Redefining how consumers pay by putting access, control, and choice back in their hands.

Seed
29 employees
Financial Services, Fintech
Petal vs
VITAL CARD
VITAL CARD United States

VITAL is the credit card that pays you to share and spend responsibly. Get paid cash forever for eac...

Venture round
17 employees
Financial Services, Fintech
Petal vs
Kroo Bank
Kroo Bank United Kingdom

Bank smarter with Kroo. Where your money works in your favour. No monthly fees. No minimum balance....

208 employees
Financial Services, Fintech

FAQ About Petal

Responsible credit for the modern world.
Petal was founded in 2016.
Petal is headquartered in New York, United States.
Petal operates in Financial Services, Fintech, Payments and Machine Learning. Its work centres on Financial Innovation, Credit Building, Cash Flow Underwriting and Digital Financial Services. Its customers include individuals seeking to build or improve their credit history and access financial products.
Petal has approximately 72 employees.
Petal has completed 14 funding rounds, raising a total of $819.00M. The latest funding stage is Debt Financing.
Petal offers: providing credit cards and financial services for credit building and rewards.
Top alternatives and competitors to Petal include Kasheesh, VITAL CARD, Kroo Bank, Genify, KOHO. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Petal and Kasheesh are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Petal, https://bouncewatch.com/company/petal, updated 3 March 2025. When citing, please name BounceWatch and link this page.

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