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Phoon Huat logo — Life is better when you are baking.

Phoon Huat

Life is better when you are baking.

Founded 1947 Singapore Singapore 135 employees Private Equity Food and Beverage

General Information

Company Name Phoon Huat
Founded Year 1947
Location Singapore Singapore +1
Founders / Decision Makers
Team member
Employees 135
Industries Food and Beverage
Funding Stage Private Equity
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About Phoon Huat

Phoon Huat, founded in 1947 and headquartered in Singapore, stands as a cornerstone supplier in the Food and Beverage industry. Renowned for their slogan, "Life is better when you are baking," the company has established itself as a leader in manufacturing quality bakery ingredients, tools, and services.

Specializing in the distribution of both proprietary and global trusted brands, such as RedMan™, Gold Tree™, Bakeway™, and Wise Choice™, Phoon Huat ensures bakers across Asia Pacific, the Middle East, and Africa have access to premium products. Their business model is supported by a robust network of strategic supplier partners, aligning with their vision of limitless culinary creativity.

Formerly receiving a Private Equity Round investment on 04 July 2016 from Standard Chartered Bank, Phoon Huat continues to focus on growth and market expansion. Their partnership with the Institute for Human Resource Professionals reflects their commitment to human resource excellence and organizational development. As an investment prospect, Phoon Huat offers a stable foundation with enduring market presence and growth potential.

Taxonomy: Bakery Ingredients, Foodservice Market, Artisan Bakeries, Industrial Bakeries, Strategic Supplier Partnerships, Global Distribution, Retail Baking Supplies, Hospitality Sector, Dessert Ingredients, RedMan Brand, Gold Tree Brand, Bakeway Brand, Wise Choice Brand, Pastry Supplies, Baking Expertise

Services & Products

Retail and Wholesale Baking Supplies
Corporate Baking Classes
Custom Blending Services
Private Label Manufacturing
Consolidation and Logistics Services

Target Customers

Home Bakers Professional Bakers Corporate Teams Wholesale Distributors Food Service Companies

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round •••••• 1 •••• •••• 04 Jul 2016
Venture Round •••••• 1
Investor
01 Jun 2016

Phoon Huat Alternatives & Competitors

Phoon Huat vs
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FAQ About Phoon Huat

Life is better when you are baking.
Phoon Huat was founded in 1947.
Phoon Huat is headquartered in Singapore.
Phoon Huat operates in the following industries: Food and Beverage.
Phoon Huat has approximately 135 employees.
Phoon Huat has completed 2 funding rounds. The latest funding stage is Private Equity.
Phoon Huat offers: Retail and Wholesale Baking Supplies, Corporate Baking Classes, Custom Blending Services, Private Label Manufacturing, Consolidation and Logistics Services.
Top alternatives and competitors to Phoon Huat include Reviera Overseas, Arla Foods Ingredients, Futura Ingredients, Soya International USA, THE TIDES COMMODITY TRADING GROUP, INC. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Phoon Huat and Reviera Overseas are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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