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Picnic logo — Online grocery provider Picnic offers mobile app for orderin...

Picnic

Online grocery provider Picnic offers mobile app for ordering groceries including food and non-food items with delivery in select cities.

Founded 2015 201-500 employees Series D Total: $430.00M Consumer Goods, E-Commerce +2

General Information

Company Name Picnic
Founded Year 2015
Employees 201-500
Industries Consumer Goods, E-Commerce, Information Technology +1
Funding Stage Series D
Social

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About Picnic

Picnic, founded in 2015, is revolutionizing the grocery industry with its 100% digital supermarket platform. The company provides a user-friendly mobile app that allows customers to conveniently order a diverse range of groceries, including food and non-food items, with direct delivery to their doorstep.

This innovative approach not only enhances customer convenience but also taps into the expanding sectors of Consumer Goods, E-Commerce, Information Technology, and the Internet. Operating in several strategic Dutch cities such as Utrecht, Almere, and Amersfoort, Picnic is well-positioned to capture a significant market share in the space.

Though specific details about its headquarters or last investment figures are not provided, Picnic's strategic positioning and operational model suggest a scalable business with ubiquitous growth potential. This makes it an attractive consideration for investors looking to capitalize on digital transformation in grocery retail.

Business keywords: Online Grocery, Digital Supermarket, Mobile App, Grocery Delivery, Customer Convenience, Food Items, Non-food Items, User-friendly Interface, Product Discovery, Vegetables and Fruits, Meat and Fish, Snacks and Sweets, Dairy and Bread

Services & Products

On-demand grocery delivery
Meal planning and recipe suggestions
Discounted bundle purchases
Guaranteed fresh produce delivery
Free home delivery

Target Customers

Busy families Individuals seeking convenience Cost-conscious shoppers Eco-friendly consumers Tech-savvy users

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Series D €430.00M 4
Hoyberg, NPM Capital +2
21 Nov 2025

Picnic Alternatives & Competitors

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Picnic vs

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FAQ About Picnic

Online grocery provider Picnic offers mobile app for ordering groceries including food and non-food items with delivery in select cities.
Picnic was founded in 2015.
Picnic operates in Consumer Goods, E-Commerce, Information Technology and Internet. Its work centres on Online Grocery, Digital Supermarket, Mobile App and Grocery Delivery. Its customers include Busy families, Individuals seeking convenience and Cost-conscious shoppers.
Picnic has approximately 201-500 employees.
Picnic has completed 1 funding round, raising a total of $430.00M. The latest funding stage is Series D.
Picnic offers: On-demand grocery delivery, Meal planning and recipe suggestions, Discounted bundle purchases, Guaranteed fresh produce delivery, Free home delivery.
Top alternatives and competitors to Picnic include Poso, Locale, GrocerApp, Delino, eBag. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Picnic and Poso are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Picnic, https://bouncewatch.com/company/picnic, updated 21 November 2025. When citing, please name BounceWatch and link this page.

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