Picnic Technologies

Tech's answer to groceries 🥑 🥐🍎

Founded 2015

The Netherlands 5557 employees Growth Total: $2.12B Transportation

General Information

Company Name Picnic Technologies

Founded Year 2015

Location

The Netherlands

Founders / Decision Makers

Employees 5557

Industries Transportation

Funding Stage Growth

Business Model B2C, D2C, E Commerce

Revenue Model Product Sales, Transaction Fee, Advertising

Offices as of Oct 2026

Amsterdam-Duivendrecht, The Netherlands Dusseldorf, Germany Paris, France

Social

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The Netherlands Market

Market Signals All Companies

Transportation

Industry Signals All Companies in The Netherlands

Picnic Technologies Alternatives

All Signals Trend Reports

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Award Received Oct 16, 2026

Picnic Technologies was recognized by the Ministry of Agriculture, Fisheries, Food Security and Nature (LVVN) in the 2025 Sustainability Supermarket Benchmark for the Netherlands for its sustainabi…

Market Expansion Oct 12, 2026

The post notes Picnic Technologies operates across three countries, indicating its current geographic presence, with no new expansion announced in this content.

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AI Insight

Bounce Watch AI

1 month ago

Following substantial growth equity funding in late 2025, Picnic Technologies continues to demonstrate strong financial backing for its unique app-only grocery delivery model. The recent charitable partnership in August 2026, delivering over 14,000 food packages, signals a strategic emphasis on corporate social responsibility and community integration. This approach could strengthen brand loyalty and local market penetration as the company expands across its European service areas.

Signal Types

Funding Partnership

Strategic Labels

Growth Funding Community Engagement Brand Building

Next Move: Expansion

Impact: 8/10

Ideal For: Growth Equity Investors

About Picnic Technologies

Picnic Technologies is a trailblazer in the grocery industry, leveraging technology to redefine grocery shopping. Founded in 2015 and headquartered in The Netherlands, their app-only business model and integrated supply chain allow seamless operations, transforming how consumers in The Netherlands, Germany, and France access groceries.

Distinguished by a do-it-all approach, Picnic Technologies manages everything from automated warehouse construction to custom electric vehicle design, offering extensive control and innovation capacity. Their diverse team, representing over 85 nationalities, embodies a dynamic culture fostering ownership and creative innovation.

In a noteworthy development, Picnic Technologies secured a substantial €430.00M growth equity VC investment on 01 November 2025, underscoring strong investor confidence in their potential to scale and disrupt the transportation industry further.

Business keywords: app-only business model, custom-built supply chain, automated warehouses, electric vehicles, software development, home delivery, fast-moving consumer goods, last mile delivery, scale-up culture, grocery technology, business forecasting, technology innovation

Services & Products

grocery delivery

meal preparation and delivery

app-based shopping

electric delivery vehicles

Target Customers

busy families individuals seeking convenience consumers looking for fresh, local groceries people interested in sustainable shopping options

Funding Rounds & Investors (6)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Growth Equity VC	€430.00M	-		01 Nov 2025
Growth Equity VC	€430.00M	-		01 Nov 2025
Late VC	€355.00M	2	Bill & Melinda Gates Foundation, EDEKA	01 Jan 2024
Series D	€600.00M	1	Bill & Melinda Gates Foundation	01 Sep 2021
Debt Financing	€200.00M	4	Hoyberg, NPM Capital +2	01 Nov 2019
Series B	€100.00M	4	Hoyberg, NPM Capital +2	01 Mar 2017

Latest News

View All

Picnic rondt duurzaamheidskader af voor bestaande, aan duurzaamheid gekoppelde leningfaciliteit van € 220 miljoen bij BNP Paribas

Duurzaam Financieel Sep 15, 2026

Bananas, champagne, and robots: Why automation still needs humans

Thenextweb Aug 28, 2025

Picnic Technologies Alternatives & Competitors

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Venture round

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Picnic Technologies vs

MOOEVO Spain

Innovative, disruptive and unique solutions for electric mobility of people and transport.

Equity Crowdfunding

14 employees

Transportation

Compare Picnic Technologies vs MOOEVO

Picnic Technologies vs

JOCO United States

Powering Light Electric Vehicles (LEVs) for Last Mile Delivery

Seed

38 employees

Real Estate, Transportation

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FAQ About Picnic Technologies

Tech's answer to groceries 🥑 🥐🍎

Picnic Technologies was founded in 2015.

Picnic Technologies is headquartered in The Netherlands. As of Oct 2026, it also has offices in Amsterdam-Duivendrecht, The Netherlands, Dusseldorf, Germany and Paris, France.

Picnic Technologies operates in Transportation. Its work centres on app-only business model, custom-built supply chain, automated warehouses and electric vehicles. Its customers include busy families, individuals seeking convenience and consumers looking for fresh, local groceries.

Picnic Technologies has a B2C, D2C and E Commerce business model. Its revenue comes from Product Sales, Transaction Fee and Advertising.

Picnic Technologies has approximately 5557 employees.

Picnic Technologies has completed 6 funding rounds, raising a total of $2.12B. The latest funding stage is Growth.

Picnic Technologies offers: grocery delivery, meal preparation and delivery, app-based shopping, electric delivery vehicles.

Top alternatives and competitors to Picnic Technologies include Zak Mobility, MOOEVO, JOCO, Hurdler Motors, Mellowcabs. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Picnic Technologies and Zak Mobility are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Picnic Technologies, https://bouncewatch.com/company/picnic-technologies, updated 12 October 2026. When citing, please name BounceWatch and link this page.

Picnic Technologies

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Funding Rounds & Investors (6)

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