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Pinwheel logo — The Primacy Platform

Pinwheel

The Primacy Platform

Founded 2018 United States New York, United States 76 employees Series B Total: $77.00M Financial Services, Fintech +1

General Information

Company Name Pinwheel
Founded Year 2018
Location United States New York, United States
Employees 76
Industries Financial Services, Fintech, Information Technology
Funding Stage Series B
Social

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About Pinwheel

Pinwheel, founded in 2018, is a financial technology startup based in the United States. The company's slogan, "The Primacy Platform," reflects its focus on helping banks achieve primacy through user-centric solutions. Pinwheel's flagship product, a digital deposit switch solution, has garnered the attention of leading financial institutions, boasting 2x better conversion rates than industry standards, enhanced security measures, and pioneering share of wallet insights. The company recently secured a significant Series B investment of $50.00M on 18 January 2022, with a diverse group of investors including American Express Ventures, Upfront Ventures, Coatue, First Round Capital, Franklin Templeton Venture Capital, Indeed, TQ Ventures, Verdure Capital Management, Kraken Ventures, and Notable Capital. This substantial investment underscores the confidence of these prominent venture capital firms in Pinwheel's potential for growth and innovation within the financial services and fintech sectors. Overall, Pinwheel's strategic positioning in the market, coupled with its impressive track record and strong investor support, positions the company as a compelling player in the evolving landscape of financial technology and user-centric solutions.

Business keywords: Fintech Solutions, Digital Deposit Switch, Payroll Data Connectivity, Financial Institutions, Consumer Permissioning, Customer Engagement Programs, Market Leading Fintech Integration, Direct Deposit Updating, Employment Verification, Underwriting, Earned Wage Access, Compliance with FCRA, Financial Services Innovation, Data Access and Control

Services & Products

Pinwheel Switch Kit
Bill Navigator
Verify
Taxes
Smart Branch
Deposit Switch

Target Customers

Banks Lenders Credit Unions Developers

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $50.00M 10
American Express Ventures Upfront Ventures Coatue
American Express Ventures, Upfront Ventures +8
18 Jan 2022
Series A $20.00M -
02 Jun 2021
Series A Undisclosed -
02 Aug 2020
Seed Round $7.00M -
10 Jun 2020

Pinwheel Alternatives & Competitors

View All Alternatives
Pinwheel vs
Revio Insight
Revio Insight United States

Our platform helps banks and credit unions multiply productivity without adding headcount.

Series A
12 employees
AI, Analytics
Compare Pinwheel vs Revio Insight
Pinwheel vs
Kasisto AI
Kasisto AI United States

Trusted. Reliable. Purpose-built. AI for Financial Services

Series D
60 employees
AI, Financial Services
Compare Pinwheel vs Kasisto AI
Pinwheel vs
CoorpID
CoorpID The Netherlands

CoorpID - joining forces with Encompass Corporation as the leader in Corporate Digital Identity.

Acquired
8 employees
Finance, Financial Services
View all alternatives

FAQ About Pinwheel

The Primacy Platform
Pinwheel was founded in 2018.
Pinwheel is headquartered in New York, United States.
Pinwheel operates in Financial Services, Fintech and Information Technology. Its work centres on Fintech Solutions, Digital Deposit Switch, Payroll Data Connectivity and Financial Institutions. Its customers include Banks, Lenders and Credit Unions.
Pinwheel has approximately 76 employees.
Pinwheel has completed 4 funding rounds, raising a total of $77.00M. The latest funding stage is Series B.
Pinwheel offers: Pinwheel Switch Kit, Bill Navigator, Verify, Taxes, Smart Branch, Deposit Switch.
Top alternatives and competitors to Pinwheel include Revio Insight, Kasisto AI, CoorpID. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Pinwheel and Revio Insight are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Pinwheel, https://bouncewatch.com/company/pinwheel, updated 26 February 2025. When citing, please name BounceWatch and link this page.

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