Plaid logo — On a mission to unlock financial freedom for everyone. Join...

Plaid

On a mission to unlock financial freedom for everyone. Join us!

Founded 2013 United States San Francisco, United States 5058 employees Post IPO Total: $1.31B Financial Services, Fintech +3

General Information

Company Name Plaid
Founded Year 2013
Location United States San Francisco, United States
Employees 5058
Industries Financial Services, Fintech, Insurtech +2
Funding Stage Post IPO
Business Model B2B, API, Platform
Revenue Model Usage Based, Transaction Fee, Subscription

BounceWatch is an independent company data service, not affiliated with Plaid. To contact Plaid, visit plaid.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Plaid compare?

A PDF of Plaid and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Plaid soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

New Partnership Sep 29, 2026

Plaid announced a partnership with Decagon to enable Decagon's AI agents to complete financial tasks within banking apps.

Major Customer Win Sep 28, 2026

Imprint became a customer, utilizing Plaid's dynamic UX to move two-thirds of users onto more secure account linking with no hit to conversion.

Event Participation Sep 23, 2026

Plaid will be giving the closing remarks at the Fintech Is Femme Leadership Summit on September 30, 2026.

Growth Metrics Sep 16, 2026

Plaid's Identity Verification and Monitor product achieved 18,000 sessions in May 2026 for a customer, with a 93.3% success rate.

Award Received Sep 09, 2026

Plaid won the 2026 Datos Insights Impact Award for Best Identity Risk Intelligence Innovation.

AI Insight

Bounce Watch AI
2 weeks ago

Plaid is undergoing a period of intense strategic growth, evidenced by a massive 161% increase in team size and a significant partnership with Meta to power its new personal AI agent. This rapid scaling and strategic AI integration underscore Plaid's expanding market leadership, further validated by an industry award for identity risk intelligence and strong digital traction.

Signal Types
Hiring Business Recognition Traction
Strategic Labels
AI Integration Rapid Scaling Market Leadership
Next Move: Product Launch
·
Impact: 9/10
·
Ideal For: Growth Equity Funds - Fintech

About Plaid

Plaid is a data network headquartered in San Francisco, United States, that powers tools for millions of people to manage their finances more effectively. Plaid collaborates with a diverse range of companies, including top banks and fintech firms, to enable easy connection of financial accounts across the US, Canada, UK, and Europe.

Founded in 2013, Plaid provides an array of services like financial data aggregation, payment solutions, and fraud protection to banks, fintech companies, and various other sectors. The company operates on a B2B model, offering API and platform services. Plaid's revenue is generated through usage-based charges, transaction fees, and subscriptions.

Taxonomy: API infrastructure, data network, financial data connectivity, consumer-permissioned data, personal finance management, payments technology, lending services, identity verification, account aggregation, banking integration, fintech applications, real-time data processing, financial institution partnerships, consumer-facing financial tools

Services & Products

Auth and Verification Services
Risk Management and Fraud Protection
Financial Data Aggregation
Payment and Transfer Solutions
Onboarding Solutions

Target Customers

Banks and Credit Unions Fintech Companies Lending Platforms Insurance Providers Government and Public Sector Healthcare Providers Gaming Companies Property Management Firms

Pricing

as listed on Sep 30, 2026

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Secondary Market Undisclosed -
01 Feb 2026
Secondary Market $575.00M 6
Ribbit Capital, BlackRock +4
01 Apr 2025
Series D Undisclosed 2
JPMorgan, AME Ventures
01 Aug 2021
Series D $425.00M 12
Acrew Capital, Index Ventures +10
01 Apr 2021
Series C $250.00M 7
Index Ventures, Kleiner Perkins +5
01 Dec 2018
Series B $44.00M 4
BoxGroup, Goldman Sachs +2
01 Jun 2016
Series A $12.50M 4
Felicis Ventures, Homebrew +2
01 Nov 2014
Seed $2.80M 8
BoxGroup, Felicis Ventures +6
01 Sep 2013

Plaid Alternatives & Competitors

View All Alternatives
Plaid vs
Basiq
Basiq Australia

The Building Blocks of Financial Services

Acquired
55 employees
Finance, Financial Services
Plaid vs
Tink
Tink Sweden

We power the new world of finance.

Venture round
301 employees
Financial Services, Fintech
Plaid vs
Mono
Mono Nigeria

Africa's Open Banking company

Series A
67 employees
Big Data, Finance

FAQ About Plaid

On a mission to unlock financial freedom for everyone. Join us!
Plaid was founded in 2013.
Plaid is headquartered in San Francisco, United States.
Plaid operates in Financial Services, Fintech, Insurtech, Banking and Wealth Management. Its work centres on API infrastructure, data network, financial data connectivity and consumer-permissioned data. Its customers include Banks and Credit Unions, Fintech Companies and Lending Platforms.
Plaid has a B2B, API and Platform business model. Its revenue comes from Usage Based, Transaction Fee and Subscription.
As listed on Plaid's pricing page on Sep 30, 2026: On request.
Plaid has approximately 5058 employees.
Plaid has completed 8 funding rounds, raising a total of $1.31B. The latest funding stage is Post IPO.
Plaid offers: Auth and Verification Services, Risk Management and Fraud Protection, Financial Data Aggregation, Payment and Transfer Solutions, Onboarding Solutions.
Top alternatives and competitors to Plaid include Basiq, Tink, Mono, Treasury Prime, Quovo. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Plaid and Basiq are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Plaid, https://bouncewatch.com/company/plaid, updated 30 September 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes