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Playful Promises logo — House of brands and private label supplier of lingerie, swim...

Playful Promises

House of brands and private label supplier of lingerie, swimwear, and activewear.

Founded 2004 United Kingdom London, United Kingdom 23 employees Private Equity E-Commerce, Fashion

General Information

Company Name Playful Promises
Founded Year 2004
Location United Kingdom London, United Kingdom
Employees 23
Industries E-Commerce, Fashion
Funding Stage Private Equity
Social

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About Playful Promises

Playful Promises is an award-winning e-commerce company offering a wide range of lingerie, swimwear, and activewear for diverse body types and occasions. The company prides itself on providing a variety of sizes, offering 90 bra sizes and UK dress sizes 8-26 (US dress sizes 4-22). Moreover, Playful Promises works on a wholesale and concession basis with leading retailers and has developed several in-house brands including Wolf & Whistle, Regalia, Deja Day, Bettie Page, Hustler, Gabi Fresh X Playful, Felicity Haywood X Playful, Dita Von Teese, Luxe Palm, Peek & Beau, and Playful Promises also offers design and manufacturing services for high street stores and counts major British high street chains such as Arcadia, River Island, Whistles, and ASOS among its clients. The company, founded in 2004 and headquartered in the United Kingdom, received a Private Equity Round investment on 16 February 2021 from Bestport Private Equity.

Business keywords: lingerie, swimwear, activewear, fashion design, ecommerce, wholesale, retail partnerships, size inclusivity, body positivity, women-owned brands, luxury, affordable fashion, sexual wellness, plus size fashion

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round Undisclosed 1
Bestport Private Equity
Bestport Private Equity
16 Feb 2021

Playful Promises Alternatives & Competitors

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Playful Promises vs
SwimSpot
SwimSpot United States

Suit Your Shape

13 employees
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Playful Promises vs
Nude Barre
Nude Barre United States

Made durable for active wear, stylishly designed for everyday fashion in 12 shades of nude for all s...

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Playful Promises vs
Bare Necessities
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We Fit The Curves Of Your Life Tag Us: #LiveIntimately​

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FAQ About Playful Promises

House of brands and private label supplier of lingerie, swimwear, and activewear.
Playful Promises was founded in 2004.
Playful Promises is headquartered in London, United Kingdom.
Playful Promises operates in E-Commerce and Fashion. Its work centres on lingerie, swimwear, activewear and fashion design.
Playful Promises has approximately 23 employees.
Playful Promises has completed 1 funding round. The latest funding stage is Private Equity.
Top alternatives and competitors to Playful Promises include SwimSpot, Nude Barre, Bare Necessities, Andra Group, ELOQUII. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Playful Promises and SwimSpot are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Playful Promises, https://bouncewatch.com/company/playful-promises, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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