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Playt logo — company profile

Playt

Founded 2016 Australia Australia 2 employees Seed E-Commerce, Food and Beverage +1

General Information

Company Name Playt
Founded Year 2016
Location Australia Australia
Employees 2
Industries E-Commerce, Food and Beverage, Logistics and Delivery
Funding Stage Seed
Social

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About Playt

Playt is a food-tech company that helps time-poor people seamlessly cook and shop for food online. Our mission is to make any recipe shoppable in an instant. Our unique technology converts text from recipes both online and in print (cookbooks and magazines), into a digital shopping list that can be purchased instantly, for fulfillment by our grocery partners. Food is a personal and individual thing, and the system is disjointed making the logistical process of cooking fresh meals at home chaotic and time-consuming. So Playt flips the online grocery experience on its head, by placing the consumer focus on the recipes; making people drool over the meal they want to eat and making it easy for them to get it in the door (rather than being told what to eat by the ubiquitous meal-subscription platforms). Powered as an ecosystem, Playt adds value throughout the food-chain. For example, food bloggers and publishers can monetise their content and increase engagement and traffic to their site; grocery retailers can increase their digital channels to grow their online presence; and grocery and kitchenware brands can increase online distribution through sponsored search results, sponsored recipes and by understanding their online consumer like never before though our data-driven consumer insights.

No funding data available for Playt yet.

Playt Alternatives & Competitors

Playt vs
spoonacular
spoonacular United States

All your food in one place.

2-10 employees
E-Commerce, Food and Beverage
Playt vs
BOU Brands
BOU Brands United States

Take a stand against the bland.

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5 employees
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Playt vs
InnerChef
InnerChef India

InnerChef was founded in April 2015, by serial entrepreneurs Rajesh Sawhney, Sanjeev Singhal and Bal...

Debt Financing
88 employees
E-Commerce, Food Delivery

FAQ About Playt

Playt is a food-tech company that helps time-poor people seamlessly cook and shop for food online. Our mission is to make any recipe shoppable in an instant. Our unique technology converts text from recipes both online and in print (cookbooks and magazines), into a digital shopping list that can be...
Playt was founded in 2016.
Playt is headquartered in Australia.
Playt operates in E-Commerce, Food and Beverage and Logistics and Delivery.
Playt has approximately 2 employees.
Top alternatives and competitors to Playt include spoonacular, BOU Brands, InnerChef, Goodfood Market (TSX:FOOD). These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Playt and spoonacular are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Playt, https://bouncewatch.com/company/playt, updated 17 November 2024. When citing, please name BounceWatch and link this page.

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