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Virtue logo — Social Impact as a Service platform for eCommerce stores

Virtue

Social Impact as a Service platform for eCommerce stores

Founded 2020 United Kingdom London, United Kingdom 5 employees Seed Total: $412.73K E-Commerce, SaaS

General Information

Company Name Virtue
Founded Year 2020
Location United Kingdom London, United Kingdom
Employees 5
Industries E-Commerce, SaaS
Funding Stage Seed
Social

BounceWatch is an independent company data service, not affiliated with Virtue. To contact Virtue, visit virtueimpact.com.

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About Virtue

Virtue, founded in 2020, is a United Kingdom-based startup that offers a unique position in the E-Commerce and SaaS sectors by providing a "Social Impact as a Service" platform tailored for eCommerce stores. This forward-thinking company strives to empower brands to weave social impact into their business model easily, fostering growth through proactive giving.

Virtue leverages integrations with popular platforms like Shopify, WooCommerce, Magento, and Adobe Commerce, allowing eCommerce businesses to seamlessly connect their consumer base with meaningful social and environmental causes. This strategy not only differentiates them in the marketplace but also enhances consumer engagement and brand loyalty.

Their recent funding round, a Seed Round investment of £92.73K closed on 12 March 2024, was backed by SFC Capital. This injection of capital will likely accelerate their mission to build a generous digital ecosystem further supporting their innovative, impact-driven vision. The startup is poised for growth, driven by a solid foundation and increasing market receptiveness to socially responsible business practices.

Business keywords: Social Impact, eCommerce, Social Responsibility, Digital Ecosystem, Cause Marketing, Shopify Integration, WooCommerce Integration, Magento Integration, Adobe Commerce Integration, Environmental Causes, Generosity, Business Growth, Meaningful Impact, Customer Engagement

Services & Products

Store Integration
Cause Selection
Donation Configuration
Impact Analytics
Customer Donation Empowerment
Customizable Donation Solutions

Target Customers

Online Retailers Shoppers Nonprofits Businesses Seeking CSR Solutions Shopify Store Owners

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round £92.73K 1
SFC Capital
SFC Capital
12 Mar 2024
Pre Seed Round $320.00K 2
Techstars SFC Capital
Techstars, SFC Capital
01 Oct 2021

Virtue Alternatives & Competitors

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Virtue vs
Vajro
Vajro India

An app builder for mobile loyalty that empowers Shopify brands to engage, convert, and retain custom...

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Virtue vs
Plobal Apps
Plobal Apps United States

Turn your Shopify store into a custom mobile app and keep your customers coming back.

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57 employees
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Virtue vs
91APP, Inc.
91APP, Inc. Taiwan

品牌新零售 虛實融合OMO最佳夥伴 首家掛牌上櫃的SaaS軟體服務公司

Series A
455 employees
E-Commerce, Retail
View all alternatives

FAQ About Virtue

Social Impact as a Service platform for eCommerce stores
Virtue was founded in 2020.
Virtue is headquartered in London, United Kingdom.
Virtue operates in E-Commerce and SaaS. Its work centres on Social Impact, eCommerce, Social Responsibility and Digital Ecosystem. Its customers include Online Retailers, Shoppers and Nonprofits.
Virtue has approximately 5 employees.
Virtue has completed 2 funding rounds, raising a total of $412.73K. The latest funding stage is Seed.
Virtue offers: Store Integration, Cause Selection, Donation Configuration, Impact Analytics, Customer Donation Empowerment, Customizable Donation Solutions.
Top alternatives and competitors to Virtue include Vajro, Plobal Apps, 91APP, Inc., AMP, Tada. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Virtue and Vajro are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Virtue, https://bouncewatch.com/company/pledger-giving-app, updated 6 September 2025. When citing, please name BounceWatch and link this page.

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