Plenty® logo — Indoor vertical farmers on a mission to bring the freshest,...

Plenty®

Indoor vertical farmers on a mission to bring the freshest, cleanest, most craveable produce to people everywhere.

Founded 2013 United States South San Francisco, United States 229 employees Total: $941.00M Agriculture, Food and Beverage +2

General Information

Company Name Plenty®
Founded Year 2013
Location United States South San Francisco, United States
Employees 229
Industries Agriculture, Food and Beverage, Sustainability +1
Business Model D2C, B2B, B2C
Revenue Model Product Sales
Offices as of Oct 2026
South San Francisco, United States Laramie, United States Compton, United States
Social

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About Plenty®

Plenty®, founded in 2013, represents a pioneering force in the Agriculture and AgriTech sectors, using innovation to usher in a new era of indoor vertical farming. Headquartered in the United States, Plenty aims to make fresh, pesticide-free and non-GMO leafy greens accessible year-round, thereby minimizing transportation emissions and fostering sustainability. Guided by the slogan, "Indoor vertical farmers on a mission to bring the freshest, cleanest, most craveable produce to people everywhere," Plenty strives to revolutionize the way we cultivate and distribute food.

Beyond agriculture, Plenty emphasizes a mission-driven approach centered around social equality, believing that "food justice is social justice." It creates farms in communities lacking access to healthy food and jobs, offering living-wage positions in innovative fields such as automation and robotics.

The company has faced recent financial hurdles, as highlighted by its Bankruptcy investment on 01 March 2025, yet it remains committed to achieving its mission. Investors should consider the potential for social impact and innovation-driven growth in their evaluation of Plenty's future prospects.

Business keywords: Indoor Vertical Farming, Sustainable Agriculture, Pesticide-Free Produce, Non-GMO Products, Local Food Production, Environmental Impact Reduction, Food Justice, Living-Wage Employment, Automation and Robotics, Skilled Agricultural Jobs, Plant Science Innovation, Community Development, Nutrient-Rich Produce, High-Tech Agriculture, Seasonal Produce Availability

Services & Products

Indoor Vertical Farming
R&D for Agricultural Innovation
Year-round High-Quality Produce
Customizable Farming Environments

Target Customers

Local Consumers Grocery Chains Restaurants Food Distributors

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Bankruptcy Undisclosed -
01 Mar 2025
Series E $400.00M 4
SoftBank, One Madison Group +2
01 Jan 2022
Series D $140.00M 3
SoftBank, Driscoll’s +1
01 Oct 2020
Series C $175.00M -
01 Jun 2019
Series B $200.00M 9
DCVC, Group 11 +7
01 Jul 2017
Series A $24.50M 1
DCM
01 Jul 2016
Seed $1.50M -
01 Apr 2016

Plenty® Alternatives & Competitors

View All Alternatives
Plenty® vs
AeroFarms
AeroFarms United States

Agriculture, Elevated.™

Acquired
135 employees
Agriculture, Hospitality
Plenty® vs
Groots
Groots Spain

🌱 Somos la revolución del verde: agricultura vertical, sostenibilidad real, impacto social⁣.

Seed
25 employees
Agriculture, E-Commerce
Plenty® vs
BrightFarms
BrightFarms United States

Grown for Locals

Series E
222 employees
Agriculture, Food and Beverage

FAQ About Plenty®

Indoor vertical farmers on a mission to bring the freshest, cleanest, most craveable produce to people everywhere.
Plenty® was founded in 2013.
Plenty® is headquartered in South San Francisco, United States. As of Oct 2026, it also has offices in Laramie, United States and Compton, United States.
Plenty® operates in Agriculture, Food and Beverage, Sustainability and AgriTech. Its work centres on Indoor Vertical Farming, Sustainable Agriculture, Pesticide-Free Produce and Non-GMO Products. Its customers include Local Consumers, Grocery Chains and Restaurants.
Plenty® has a D2C, B2B and B2C business model. Its revenue comes from Product Sales.
Plenty® has approximately 229 employees.
Plenty® has completed 7 funding rounds, raising a total of $941.00M.
Plenty® offers: Indoor Vertical Farming, R&D for Agricultural Innovation, Year-round High-Quality Produce, Customizable Farming Environments.
Top alternatives and competitors to Plenty® include AeroFarms, Groots, BrightFarms, VIGEO GARDENS, Nordic Harvest. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Plenty® and AeroFarms are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Plenty®, https://bouncewatch.com/company/plenty, updated 17 October 2026. When citing, please name BounceWatch and link this page.

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