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Plum Guide

NO TIME FOR AVERAGE STAYS.

Founded 2015 United Kingdom London, United Kingdom 96 employees Total: $64.50M Travel and Tourism

General Information

Company Name Plum Guide
Founded Year 2015
Location United Kingdom London, United Kingdom
Employees 96
Industries Travel and Tourism
Business Model Marketplace, B2C, E Commerce
Revenue Model Marketplace Fee, Service Fee, Affiliate

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About Plum Guide

Plum Guide, founded in 2015 and headquartered in the United Kingdom, is revolutionizing the Travel and Tourism industry with its premium home curation model. Utilizing cutting-edge AI technology and a customer-centric approach, Plum Guide offers a meticulously vetted collection of extraordinary vacation homes globally, reshaping the landscape of vacation rentals from standard offerings to unparalleled experiences.

The company's slogan, "NO TIME FOR AVERAGE STAYS," indicates its commitment to quality and excellence, setting itself apart from traditional rental platforms. Recent investment activity includes a $23.00M Late VC round on 01 February 2022, with participation from noted investors like Beringea, Hearst Ventures, Talis Capital, and Latitude. This financial backing underscores the confidence these investors have in Plum Guide's growth potential and its capability to lead in the curated home rental market.

Business keywords: Curated Home Collection, Vacation Rental, Quality Benchmark, Home Expertise, Customer-Centric Focus, AI Technology, Vacation Rental Curation, Plum Guide Award, Quality Mark, Extraordinary Homes, Travel Accommodation, Luxury Rentals, Exclusive Listings

Services & Products

Meticulous Home Vetting
Exceptional Guest Experience
Home and Travel Experts Support
Booking Protection

Target Customers

Luxury Travelers Vacation Renters Families Pet Owners Business Travelers

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Late VC $23.00M 4
Beringea, Hearst Ventures +2
01 Feb 2022
Late VC £6.60M 4
Beringea, Hearst Ventures +2
01 Oct 2021
Convertible Note £13.00M -
01 Jun 2020
Support Program Undisclosed 1
Tech Nation
01 Mar 2020
Support Program £14.00M 4
Octopus Ventures, Hearst Ventures +2
01 Mar 2019
Series A £5.70M 4
LocalGlobe & Latitude, Octopus Ventures +2
01 Nov 2017
Seed £1.80M 8
LocalGlobe & Latitude, Goodman Capital +6
01 Sep 2016
Angel £400.00K 3
Goodman Capital, Collins Capital +1
01 Jan 2016

Plum Guide Alternatives & Competitors

View All Alternatives
Plum Guide vs

Part of The Celebration Travel Group

25 employees
Entertainment, Travel and Tourism
Plum Guide vs
EMERALD STAY®
EMERALD STAY® Switzerland

600+ exclusively managed holiday rentals from the mountains to the sea.

Venture round
57 employees
Prop Tech, Real Estate
Plum Guide vs
Kindred
Kindred United States

Travel meaningfully.

Series C
270 employees
Travel and Tourism

FAQ About Plum Guide

NO TIME FOR AVERAGE STAYS.
Plum Guide was founded in 2015.
Plum Guide is headquartered in London, United Kingdom.
Plum Guide operates in Travel and Tourism. Its work centres on Curated Home Collection, Vacation Rental, Quality Benchmark and Home Expertise. Its customers include Luxury Travelers, Vacation Renters and Families.
Plum Guide has a Marketplace, B2C and E Commerce business model. Its revenue comes from Marketplace Fee, Service Fee and Affiliate.
Plum Guide has approximately 96 employees.
Plum Guide has completed 8 funding rounds, raising a total of $64.50M.
Plum Guide offers: Meticulous Home Vetting, Exceptional Guest Experience, Home and Travel Experts Support, Booking Protection.
Top alternatives and competitors to Plum Guide include All Inclusive Outlet, EMERALD STAY®, Kindred, Eden Viaggi, Traum-Ferienwohnungen GmbH. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Plum Guide and All Inclusive Outlet are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Plum Guide, https://bouncewatch.com/company/plum-guide, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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