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Prepr CMS logo — The headless CMS for lead-gen and commerce

Prepr CMS

The headless CMS for lead-gen and commerce

Founded 2016 The Netherlands The Netherlands 21 employees Series A Total: $2.50M Big Data, Content Creators +3

General Information

Company Name Prepr CMS
Founded Year 2016
Location The Netherlands The Netherlands
Founders / Decision Makers
Team member Team member
Employees 21
Industries Big Data, Content Creators, Creator Economy +2
Funding Stage Series A
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Tiered Pricing, Freemium
Offices as of Oct 2026
Utrecht, The Netherlands
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Pricing Changed Oct 06, 2026

Prepr CMS changed its billing model from prices being 'Per month (billed annually)' to explicitly offering both monthly and annual subscription options, and removed specific add-on pricing for extr…

Event Participation Oct 01, 2026

Prepr CMS is organizing an upcoming Developer Roundtable event, as announced in their October newsletter.

Feature Release Sep 28, 2026

Prepr CMS launched a new framework-independent toolkit for Next.js, replacing their legacy package to provide a lighter, faster way to integrate features like previews, edit mode, and experiments.

New Partnership Sep 16, 2026

Prepr CMS has announced a partnership with Bynder, integrating their platforms to allow users to directly access Bynder DAM assets in Prepr.

Product Launch Sep 14, 2026

Prepr CMS has launched the Prepr MCP server, which is now available in public beta, designed to simplify connecting AI agents to their environment.

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About Prepr CMS

Prepr CMS, founded in 2016 and headquartered in The Netherlands, is carving a niche in the Big Data and SaaS sectors with its innovative approach to content management. Marketed as "The headless CMS for lead-gen and commerce," the platform is tailored to enhance user experiences by providing seamless integration with existing martech ecosystems.

Designed for the Creator Economy and Internet industries, Prepr stands out by enabling users to create agile, high-performance websites geared towards increasing conversions. Its dual focus on simplifying content management and personalizing user experiences aligns with growing market trends towards customization and efficiency.

The company secured a $2.50M Series A investment on 20 January 2022, backed by prominent investors Newion and ROM Utrecht Region, indicating strong confidence in its growth potential. This financial cushion provides Prepr with the resources to scale operations and expand its influence in the competitive CMS landscape.

Taxonomy: Headless CMS, Content Management, Personalization Engine, Lead Generation, E-commerce Solutions, Content Targeting, Marketing Technology (Martech), Cross Media Solutions, Digital Experience Platform, Audience Data Management, Real-time Segmentation, API Integration, Multi-Channel Publishing, B2B Marketing

Services & Products

Content Management
Personalization
A/B Testing
AI-assisted Editing
Multi-site Support
Integrations with CRM and Analytics

Target Customers

Digital Leaders Marketers Developers Content Managers E-commerce Businesses Healthcare Industry Education Sector Finance Companies SaaS Providers

Pricing

as listed on Oct 6, 2026

€299/month

  • Monthly: €299/month
Prepr CMS's pricing page

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $2.50M 2
Newion ROM Utrecht Region
Newion, ROM Utrecht Region
20 Jan 2022

Prepr CMS Alternatives & Competitors

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Prepr CMS vs
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Prepr CMS vs
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FAQ About Prepr CMS

The headless CMS for lead-gen and commerce
Prepr CMS was founded in 2016.
Prepr CMS is headquartered in The Netherlands. As of Oct 2026, it also has offices in Utrecht, The Netherlands.
Prepr CMS operates in Big Data, Content Creators, Creator Economy, Internet and SaaS. Its work centres on Headless CMS, Content Management, Personalization Engine and Lead Generation. Its customers include Digital Leaders, Marketers and Developers.
Prepr CMS has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Freemium.
As listed on Prepr CMS's pricing page on Oct 6, 2026: €299/month (Monthly: €299/month).
Prepr CMS has approximately 21 employees.
Prepr CMS has completed 1 funding round, raising a total of $2.50M. The latest funding stage is Series A.
Prepr CMS offers: Content Management, Personalization, A/B Testing, AI-assisted Editing, Multi-site Support, Integrations with CRM and Analytics.
Top alternatives and competitors to Prepr CMS include Agility CMS, Wordapp.com, smpl., Kentico, Qualia. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Prepr CMS and Agility CMS are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Prepr CMS, https://bouncewatch.com/company/prepr, updated 28 September 2026. When citing, please name BounceWatch and link this page.

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