Prets | Pretty Awesome Green Financing specializes in embedded financing for sustainable home upgrades, catering to homeowners, installers, and energy upgrade providers. The company is based in Amsterdam, The Netherlands.
Founded in 2023, Prets offers services such as financing options integration, financial insights for energy upgrades, payback and affordability calculations, and application support. The company operates on a B2B2C platform using an embedded finance model, generating revenue through service fees, licensing, and usage-based channels.