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Priceline logo — Go to your Happy Place for a Happy Price with Priceline

Priceline

Go to your Happy Place for a Happy Price with Priceline

Founded 1998 United States Norwalk, United States 1818 employees Series B Total: $77.34M E-Commerce, Entertainment +3

General Information

Company Name Priceline
Founded Year 1998
Location United States Norwalk, United States
Founders / Decision Makers
Team member
Employees 1818
Industries E-Commerce, Entertainment, Mobile +2
Funding Stage Series B
Social

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About Priceline

Priceline, a leader in online travel and part of Booking Holdings Inc., has been transforming the travel industry since its founding in 1998. Their slogan, "Go to your Happy Place for a Happy Price with Priceline", encapsulates their mission to make travel both affordable and accessible.

With innovative technology, Priceline facilitates travel for millions annually, ensuring that no one misses life's important moments—be it a getaway, wedding, or supporting a favorite team. The company's strategy involves fostering an inclusive and skilled team ready to face industry challenges.

Priceline's journey in the E-Commerce, Entertainment, Mobile, Transportation, Travel and Tourism industries reflects its continued growth. The last major funding event was a $55.35M Series B investment on 01 December 1998, spotlighting its foundational financial support. Based in the United States, Priceline remains a powerful player in the global travel market.

Taxonomy: Online Travel Agency, Travel Technology, Flight Booking, Hotel Reservations, Car Rentals, Vacation Packages, Cruise Booking, Price Comparison, Travel Deals, Booking Holdings Inc., Travel Accessibility, Inclusive Team Building, Travel Planning, Ecommerce

Services & Products

Hotel Reservations
Flight Bookings
Car Rentals
Travel Package Deals
Cruise Bookings
Travel Experiences

Target Customers

General Travelers Families Business Travelers Military Personnel Veterans DOD Civilians

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $55.35M -
01 Dec 1998
Series A $20.00M -
31 Jul 1998
Seed Round $1.99M -
01 Feb 1998

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Priceline Alternatives & Competitors

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Priceline vs
Super.com
Super.com United States

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435 employees
E-Commerce, Fintech
Priceline vs
SmarterTravel
SmarterTravel United States

Be a travel insider!

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Priceline vs
OneAir.AI
OneAir.AI United States

Book Unbeatable Hotel and Flight Deals + Earn Up to 10% in Cash Rewards on Most Bookings

13 employees
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FAQ About Priceline

Go to your Happy Place for a Happy Price with Priceline
Priceline was founded in 1998.
Priceline is headquartered in Norwalk, United States.
Priceline operates in E-Commerce, Entertainment, Mobile, Transportation and Travel and Tourism. Its work centres on Online Travel Agency, Travel Technology, Flight Booking and Hotel Reservations. Its customers include General Travelers, Families and Business Travelers.
Priceline has approximately 1818 employees.
Priceline has completed 3 funding rounds, raising a total of $77.34M. The latest funding stage is Series B.
Priceline offers: Hotel Reservations, Flight Bookings, Car Rentals, Travel Package Deals, Cruise Bookings, Travel Experiences.
Top alternatives and competitors to Priceline include Super.com, SmarterTravel, OneAir.AI, Vidi (formerly Touristly), Travelcircus. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Priceline and Super.com are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Priceline, https://bouncewatch.com/company/priceline, updated 20 July 2025. When citing, please name BounceWatch and link this page.

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