Primacy Industries Ltd.

Leading player in fragranced products

Founded 2005 India

Mangalore, India 239 employees Venture round Total: $3.10B Consumer Goods, Health and Wellness

Primacy Industries Ltd. is a key player in the fragranced products market. Founded in 2005 by ‘The Manipal Group’, a $2 billion global conglomerate, it has become a $222 million enterprise known for its innovative and world-class products. Primacy is the world’s largest manufacturer and India’s largest exporter of air care products, including scented candles and aerosols. In 2007, the company partially acquired MVP Group International, a leading luxury scented candle manufacturer in the US. This was followed by a complete acquisition in 2017. Primacy boasts an extensive range of perfumed candles and flameless fragrances, selling its products across North America, South America, Europe, the UK, Australia, South Africa, Japan, Korea, and the Middle East. The company has made a mark in both B2B and B2C spaces. It offers Private Label Manufacturing & Contract Manufacturing and has several sought-after consumer brands such as Colonial Candle®, Carolina, eco wix, Ekam, and Fraiche. The success of Primacy is attributed to its dedication to creativity, innovation, and technology, enabling it to become the most dynamic manufacturer in the industry. The company's state-of-the-art production facilities, spanning the United States and two port cities in India, give it a geographical advantage in shipping and logistics, enhancing supply chain efficiency. Its production capabilities include 2 million candles per day and 150 containers of candles through 20 production lines in a month, along with 4 million aerosol cans per month. With a commitment to exceeding customer expectations, Primacy focuses on research, olfactory insights, and trend-setting product development. The company's last investment of INR3.10B in a Venture Round took place on 13 October 2021, with funding from the India Resurgent Fund. As it continues to excel in the Consumer Goods industry from its headquarters in India, Primacy remains committed to innovation, international standards compliance, and customer satisfaction.

Funding Stage	Amount	Investors	Lead Investors	Date
Venture Round	INR3.10B	1	India Resurgent Fund	13 Oct 2021

Funding Stage

Amount

Investors

Lead Investors

Date

Venture Round

INR3.10B

India Resurgent Fund

13 Oct 2021

FAQ About Primacy Industries Ltd.

Leading player in fragranced products

Primacy Industries Ltd. was founded in 2005.

Primacy Industries Ltd. is headquartered in Mangalore, India.

Primacy Industries Ltd. operates in Consumer Goods and Health and Wellness. Its work centres on fragranced products, home fragrance, global enterprise and private label manufacturing.

Primacy Industries Ltd. has approximately 239 employees.

Primacy Industries Ltd. has completed 1 funding round, raising a total of $3.10B. The latest funding stage is Venture round.

Top alternatives and competitors to Primacy Industries Ltd. include Ranir, Emilia Personal Care Inc.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Primacy Industries Ltd. and Ranir are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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