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Primary.com logo — We're on a mission to encourage every kid to be the truest v...

Primary.com

We're on a mission to encourage every kid to be the truest version of themselves.

Founded 2015 United States New York, United States 398 employees Venture round Total: $54.54M E-Commerce, Retail

General Information

Company Name Primary.com
Founded Year 2015
Location United States New York, United States
Employees 398
Industries E-Commerce, Retail
Funding Stage Venture round
Social

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About Primary.com

Primary.com, an e-commerce and retail startup founded in 2015, embraces a mission to promote individuality among kids. The company offers a range of simple, gender-neutral styles featuring sustainable fabrics and slogan-free designs. With a remarkable focus on creating a sustainable and profitable business, Primary.com has garnered a loyal customer base, reflected in exceptionally high repeat metrics and an industry-leading NPS score of 85+. The latest milestone for the company was a substantial $2.35M Venture Round investment on July 6, 2023. As the company continues to grow, it values hiring individuals who align with their ethos and are committed to collectively steering the organization towards high-quality outcomes. Based in the United States, Primary.com remains open to fresh perspectives, constantly seeking ways to enhance their products and team culture.

Taxonomy: kids clothing, gender neutral, sustainable fabrics, mom-founded, inclusive brand, high-quality, essentials, ecommerce, slogan-free designs, New York, apparel, repeat metrics, NPS, collaborative culture

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $2.35M -
06 Jul 2023
Venture Round $4.43M -
22 Apr 2022
Series C $20.00M 2
Homebrew US Venture Partners
Homebrew, US Venture Partners
26 Sep 2019
Venture Round Undisclosed 1
Mighty Capital
Mighty Capital
02 Jul 2019
Series B $19.77M 1
Able Partners
Able Partners
14 Feb 2018
Series B Undisclosed 4
US Venture Partners Grace Beauty Capital HDS Capital
US Venture Partners, Grace Beauty Capital +2
07 Jul 2017
Series A $8.00M 8
Runway Venture Partners Female Founders Fund Homebrew
Runway Venture Partners, Female Founders Fund +6
07 Jun 2016
Seed Round Undisclosed 4
Homebrew Bullish Harrison Metal
Homebrew, Bullish +2
01 Oct 2015

Primary.com Alternatives & Competitors

Primary.com vs
IGIGI
IGIGI

IGIGI is a designer fashion brand of premium customizable apparel for women, sizes 12+.

Series A
8 employees
E-Commerce, Fashion
Primary.com vs
Old Bull Lee
Old Bull Lee United States

The Finest Men's Shorts, Shirts & Boardshorts. Domestic & imported fabrics sewn in America With Qual...

3 employees
E-Commerce, Fashion

FAQ About Primary.com

We're on a mission to encourage every kid to be the truest version of themselves.
Primary.com was founded in 2015.
Primary.com is headquartered in New York, United States.
Primary.com operates in E-Commerce and Retail. Its work centres on kids clothing, gender neutral, sustainable fabrics and mom-founded.
Primary.com has approximately 398 employees.
Primary.com has completed 8 funding rounds, raising a total of $54.54M. The latest funding stage is Venture round.
Top alternatives and competitors to Primary.com include IGIGI, Old Bull Lee. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Primary.com and IGIGI are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Primary.com, https://bouncewatch.com/company/primarycom, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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