Primo Toys, founded in 2013 in the United Kingdom, has established itself as a pioneering force in the Education and Robotics sectors. The company's flagship product, Cubetto, is a coding toy designed for children aged three and up, aiming to lay the groundwork for computer programming through engaging play.
Garnering widespread acclaim, Cubetto became the most funded EdTech project in Kickstarter history, amassing $1.6 million in crowd-sourced funds. The product has been featured in top-tier venues like MIT and MoMA and has won prestigious awards, including a Cannes Lion Gold and a Red Dot Best of the Best.
Primo Toys has penetrated over 90 international markets and aims to become the premier educational toy company worldwide. Their last capital influx came from a Seed Round on 1 September 2017, backed by iStarter. Strategic investment in this company could drive further innovation and market expansion in educational robotics.