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Primo Toys logo — Primo Toys is a global educational toy brand for parents and...

Primo Toys

Primo Toys is a global educational toy brand for parents and educators who want to encourage young girls and boys to explore the digital world they live in.

Founded 2013 Czech Republic Czech Republic 1 employees Seed Total: $1.05M Education, Robotics

General Information

Company Name Primo Toys
Founded Year 2013
Location Czech Republic Czech Republic
Employees 1
Industries Education, Robotics
Funding Stage Seed
Social

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About Primo Toys

Primo Toys, founded in 2013 in the United Kingdom, has established itself as a pioneering force in the Education and Robotics sectors. The company's flagship product, Cubetto, is a coding toy designed for children aged three and up, aiming to lay the groundwork for computer programming through engaging play.

Garnering widespread acclaim, Cubetto became the most funded EdTech project in Kickstarter history, amassing $1.6 million in crowd-sourced funds. The product has been featured in top-tier venues like MIT and MoMA and has won prestigious awards, including a Cannes Lion Gold and a Red Dot Best of the Best.

Primo Toys has penetrated over 90 international markets and aims to become the premier educational toy company worldwide. Their last capital influx came from a Seed Round on 1 September 2017, backed by iStarter. Strategic investment in this company could drive further innovation and market expansion in educational robotics.

Business keywords: Educational Toys, EdTech, Coding Toy, STEM Education, Early Childhood Learning, Montessori Approved, Hands-On Learning, Child Development, Creative Play, Tech for Kids, Innovative Learning Tools, Award-Winning Toy, Global Expansion, Educational Technology, Coding Education

Services & Products

Coding toys for children
Educational storybooks
World maps and coding challenges

Target Customers

Parents of children aged 3 to 9 Educators in early childhood education Educational institutions focused on STEM

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Undisclosed 1
iStarter
iStarter
01 Sep 2017
Support Program Undisclosed 1
Pitch@Palace
Pitch@Palace
01 Apr 2017
Seed £300.00K 1
Crowdcube
Crowdcube
01 Feb 2016
Angel Undisclosed 1
NEON Adventures
NEON Adventures
01 Apr 2015
Seed $750.00K 3
IBIS Capital
IBIS Capital, Josh Valman +1
01 Oct 2014
Seed Undisclosed 2
IBIS Capital
IBIS Capital, Josh Valman
01 Sep 2013

Primo Toys Alternatives & Competitors

View All Alternatives
Primo Toys vs
EMYS Inc.
EMYS Inc. Poland

EMYS: Your child's first educational English native robot friend.

Series A
5 employees
AI, Education
Primo Toys vs
3.14 Co., Ltd.
3.14 Co., Ltd. Korea South

A customizable, programmable papercraft robot for kids to code and design their own unique creations...

1 employees
Education, Robotics
Primo Toys vs
KUBO Education
KUBO Education Denmark

Real TagTile Coding for K-5 Education 🧩 Engaging Young Learners in Hands-On STEM Exploration 🚀

Venture round
4 employees
EdTech, Education
View all alternatives

FAQ About Primo Toys

Primo Toys is a global educational toy brand for parents and educators who want to encourage young girls and boys to explore the digital world they live in.
Primo Toys was founded in 2013.
Primo Toys is headquartered in Czech Republic.
Primo Toys operates in Education and Robotics. Its work centres on Educational Toys, EdTech, Coding Toy and STEM Education. Its customers include Parents of children aged 3 to 9, Educators in early childhood education and Educational institutions focused on STEM.
Primo Toys has approximately 1 employees.
Primo Toys has completed 6 funding rounds, raising a total of $1.05M. The latest funding stage is Seed.
Primo Toys offers: Coding toys for children, Educational storybooks, World maps and coding challenges.
Top alternatives and competitors to Primo Toys include EMYS Inc., 3.14 Co., Ltd., KUBO Education, ROBBO: International Open-Source Robotics for Education, MIKROP ELEKTRONIK VE BILISIM TEKNOLOJILERI A.S.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Primo Toys and EMYS Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Primo Toys, https://bouncewatch.com/company/primo-toys, updated 19 December 2025. When citing, please name BounceWatch and link this page.

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