Winnipeg, Canada
Princess Auto Ltd., founded in 1933, is a well-established player in the Automation, Retail, and Automotive industries. Based in Canada, the company stands out with its unique mission to cater to hard-working Canadians, including tradespeople, farmers, inventors, and industrial workers. With a workforce of over 3,400 employees, Princess Auto delivers a diverse assortment of tools and equipment through a network of over 50 outlets nationwide, as well as online and via a national call center.
Known for its customer-centric philosophy, encapsulated by the Princess Auto Guarantee, the company promises customer satisfaction through repair, replacement, or refund services. This commitment to exceptional value is coupled with an active community presence via The Princess Auto Foundation, which supports skilled trades students in Canadian colleges. Despite its long-standing heritage, the company has not yet undergone recent investment rounds.
