Propel PRM

Propel is a leading PRM and Generative AI software for PR & comms pros. Offering an end-to-end solution for PR management, monitoring, measurement, and Artificial Media Intelligence (AMI), Propel combines the best workflows, comprehensive data sets, and advanced AI, promising to save time and enhance earned media results. The company addresses the challenges faced by PR and comms professionals, having introduced Propel PRM, the world’s first CRM for PR, in 2019, followed by Amiga, the first and only Artificial Media Intelligence (AMI) technology on the planet, in 2023. With a client base of over 500 customers, including leading brands and agencies such as Microsoft, NPR, and Real Chemistry, Propel enables management of campaigns and media relationships, coverage monitoring, performance and ROI measurement, and AI-aided draft generation. Founded in 2017 in Israel, the most recent milestone for Propel was the $4.50M Seed Round investment on 02 March 2022, backed by NFX and VSC Ventures.