Props is a performance-based content platform that aims to capture the attention of potential customers who typically ignore traditional advertisements. Founded in 2017, the company leverages the high engagement of stories and combines it with the reach and accountability of paid media. Props takes full responsibility for the entire marketing funnel, ensuring the delivery of high-quality, cost-effective leads and customers to its clients. The company recently secured a $5.50MSeed Round investment on 24 December 2018. The investment was led by notable individuals including Paul Speaker, Axispoint, Patrick Stern, Guy Story, Vishal Garg, and Hari Ravichandran. Props operates within the AI and Internet industries, positioning itself at the intersection of technology and marketing.
Props
Win the people who ignore your ads. Props is a performance-based content platform.
New York, United States
20 employees
Seed
Total: $5.50M
AI, Internet
General Information
New York, United States
BounceWatch is an independent company data service, not affiliated with Props. To contact Props, visit props.co.
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United States Market
About Props
Taxonomy: Performance-based marketing, Content platform, Marketing technology, AI integration, Content creation, Brand collaboration, Native media distribution, Social media promotion, Digital advertising, Lead generation, Customer acquisition, Content optimization, Brand storytelling, Influencer marketing, Data-driven marketing
Funding Rounds & Investors (1)
View All| Funding Stage | Amount | Investors | Lead Investors | Date |
|---|---|---|---|---|
| Seed Round | $5.50M | 6 |
Paul Speaker, Axispoint +4
|
24 Dec 2018 |
Props Alternatives & Competitors
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Smarter decisions, measured results. Performance advertising that scales beyond cookies.
FAQ About Props
Source: BounceWatch company record for Props, https://bouncewatch.com/company/props-1, updated 8 January 2025. When citing, please name BounceWatch and link this page.
