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PROS logo — PROS is a travel technology company empowering airlines with...

PROS

PROS is a travel technology company empowering airlines with AI-driven retailing and offer management.

Founded 1985 United States Houston, United States 2394 employees Late Stage Total: $1.43B

General Information

Company Name PROS
Founded Year 1985
Location United States Houston, United States
Founders / Decision Makers
Team member
Employees 2394
Funding Stage Late Stage
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About PROS

PROS is a pioneering travel technology company offering advanced AI-driven solutions for airlines. Established in 1985 and based in the United States, it is renowned for enhancing airline revenue through sophisticated retail and offer management.

The company’s core product, the PROS Platform, empowers airline commercial teams by aligning capacity with demand while enabling real-time pricing and merchandising strategies. By optimizing customer interactions, PROS enhances revenue performance, commercial agility, and customer loyalty.

In terms of financial history, PROS last secured a $25.00M Private Equity Round in 1998 with participation from TA Associates and JMI Equity. As a seasoned entity in the sector, PROS offers a promising investment opportunity for venture capitalists interested in the intersection of AI and travel technology.

Business keywords: Travel Technology, Airline Retailing, AI-Driven Solutions, Offer Management, Revenue Management, Commercial Agility, Digital Transformation, Dynamic Pricing, Ecommerce Channels, Sales Effectiveness, Pricing Strategy, Customer Loyalty, Capacity Management, Merchandising Strategies, Real-Time Optimization

Services & Products

AI-Driven Revenue Optimization
Real-Time Dynamic Pricing
Offer and Order Management
Customer Experience Enhancement
Global Partner Ecosystem

Target Customers

Airlines Travel Industry Professionals Commercial Strategy Teams Pricing Analysts Airline Marketing Teams

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Buyout $1.40B 1
Thoma Bravo
Thoma Bravo
01 Sep 2025
IPO Undisclosed -
01 Jun 2007
Seed Undisclosed 1
Neveq
Neveq
01 Jan 2007
Growth Equity VC $25.00M 2
TA Associates JMI Equity
TA Associates, JMI Equity
01 Jun 1998

PROS Alternatives & Competitors

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PROS vs
RoomPriceGenie
RoomPriceGenie Switzerland

Revenue you can count on!

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150 employees
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PROS vs
FLYR
FLYR United States

Specialized for the travel sector, enhances revenue performance and e-commerce operations using deep...

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569 employees
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PROS vs
ATPCO
ATPCO United States

The foundation of modern airline retailing

617 employees
Space
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FAQ About PROS

PROS is a travel technology company empowering airlines with AI-driven retailing and offer management.
PROS was founded in 1985.
PROS is headquartered in Houston, United States.
PROS has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
PROS has approximately 2394 employees.
PROS has completed 4 funding rounds, raising a total of $1.43B. The latest funding stage is Late Stage.
PROS offers: AI-Driven Revenue Optimization, Real-Time Dynamic Pricing, Offer and Order Management, Customer Experience Enhancement, Global Partner Ecosystem.
Top alternatives and competitors to PROS include RoomPriceGenie, FLYR, ATPCO, Imagine Wireless, Dynamic pricing software — Imprice. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
PROS and RoomPriceGenie are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for PROS, https://bouncewatch.com/company/pros, updated 4 March 2026. When citing, please name BounceWatch and link this page.

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