PT MAXX COFFEE PRIMA is an Indonesian coffee chain that strives to offer the best coffee and lifestyle experiences to its customers. Founded in 2014, the company's vision is to become Indonesia's leading local coffee chain. Their innovative approach includes modern store environments with co-working spaces, meeting rooms, and a manual brew bar offering a select range of single-origin coffees. Additionally, they have introduced nitro cold brew coffee and tea, as well as signature food items such as artisanal sandwiches and baked favorites.
Maxx Coffee places emphasis on nurturing their staff to embody the brand's values and provide superior service. The Maxx Coffee Academy was established to enhance baristas' skills and craft, recognizing the critical role they play in delivering the perfect cup of coffee. The company also prioritizes quality and sustainability by sourcing premium coffee beans from both local and international farmers, believing that the harmonious blend of people, technology, and coffee is the key to success.
With their presence in 22 cities throughout Indonesia, Maxx Coffee aims to inspire an appetite for 'living life to the Maxx' by providing a space for customers to create memorable moments around great coffee, food, and beverages. Their commitment to offering a unique and engaging experience has contributed to their success in the Food Delivery and Food and Beverage industries.