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Purple Metrics logo — Branding delivers results. Together, we can prove it.

Purple Metrics

Branding delivers results. Together, we can prove it.

Founded 2021 Brazil Brazil 27 employees Pre-Seed Total: $1.20M SaaS, Marketing

General Information

Company Name Purple Metrics
Founded Year 2021
Location Brazil Brazil
Employees 27
Industries SaaS, Marketing
Funding Stage Pre-Seed
Social

BounceWatch is an independent company data service, not affiliated with Purple Metrics. To contact Purple Metrics, visit purplemetrics.com.br.

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About Purple Metrics

Purple Metrics is a SaaS startup based in Brazil, founded in 2021, that offers recurring branding measurement software for marketing teams. Its slogan, "Branding drives results. Together we can prove that. #100StartupsToWatch," emphasizes the company's focus on proving the impact of branding on results. The company's software enables brands to visualize the results of their brand by installing the Purple survey on their channels or sending it out to their databases. Algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes based on the responses received. Notably, Purple Metrics recently secured a $1.20M Pre Seed Round investment on 25 September 2023 from Astella. The startup boasts clients such as Blip, Conta Azul, Daki, Nuvemshop, and Linx, who appreciate the actionable insights provided by Purple Metrics, enabling them to monitor results and make regular business and marketing decisions. With its innovative approach and growing client base, Purple Metrics is certainly a startup to watch in the SaaS industry.

Business keywords: branding measurement, marketing software, brand sentiment analysis, behavior analysis, perceived attributes analysis, marketing insights, actionable data, brand visualization, recurring measurement, customer feedback analysis

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Pre Seed Round $1.20M 1
Astella
Astella
25 Sep 2023

Purple Metrics Alternatives & Competitors

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Purple Metrics vs
Yay! Forms
Yay! Forms United States

AI-powered Surveys: Create forms that capture the audience's feelings 😍😊😮😔😠😱

4 employees
SaaS, Marketing
Purple Metrics vs
MyCustomerLens | always-on listening
MyCustomerLens | always-on listening United Kingdom

Listen Differently - always-on client listening for firms seeking a competitive advantage

Seed
2 employees
AI, Analytics
Purple Metrics vs
Alembic Technologies
Alembic Technologies United States

Empowering CMOs through predictive intelligence

Series A
46 employees
Analytics, Big Data
View all alternatives

FAQ About Purple Metrics

Branding delivers results. Together, we can prove it.
Purple Metrics was founded in 2021.
Purple Metrics is headquartered in Brazil.
Purple Metrics operates in SaaS and Marketing. Its work centres on branding measurement, marketing software, brand sentiment analysis and behavior analysis.
Purple Metrics has approximately 27 employees.
Purple Metrics has completed 1 funding round, raising a total of $1.20M. The latest funding stage is Pre-Seed.
Top alternatives and competitors to Purple Metrics include Yay! Forms, MyCustomerLens | always-on listening, Alembic Technologies, sensation.io, Reveall. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Purple Metrics and Yay! Forms are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Purple Metrics, https://bouncewatch.com/company/purple-metrics, updated 28 November 2024. When citing, please name BounceWatch and link this page.

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