Purple Squirrel Media is a disruptive protocol designed to empower creators and platforms by seamlessly transforming users into dedicated members, thereby fostering a sustainable online ecosystem. The protocol, founded in 2020, serves as an infrastructure for memberships, eliminating friction, reducing costs, and shifting the web's business model to prioritize membership over mere attention.
The essential components of Purple Squirrel include Purple Squirrel Labs, the founding team, the protocol itself, a collaborative community known as the Purple Squirrel Network, and a decentralized organization called the Purple Squirrel DAO. These elements work together to establish memberships as NFTs and promote sustainable innovation on the protocol.
The protocol's vision is to become the foundation for all memberships, both online and offline. By fostering a community of creators and supporters who hold shared ownership, Purple Squirrel aims to create an internet that is owned and monetized by its users. The company secured a $75.00K Pre-Seed Round investment in October 2020, indicating early interest and potential in the concept.
Overall, Purple Squirrel presents an intriguing solution to the challenges of monetization and sustainability in the online world, positioning itself as an innovative disruptor in the Information Technology, Internet, and Mobile industries.
