Brazil
Qual Canal is a Brazilian startup that has been revolutionizing the way broadcasters, brands, and agencies approach their marketing strategies since its founding in 2011. The company specializes in leveraging social media to increase show ratings for broadcasters. This is achieved through generating buzz and engagement on various social platforms.
For brands and agencies, Qual Canal offers the invaluable service of adjusting their strategies to enhance engagement with their brand throughout the TV program. Subsequently, the startup helps them optimize their media buying strategies to achieve a stronger return on investment.
With a focus on advertising, analytics, and media, Qual Canal has gained notable traction in this arena. The startup's recent $100.00K Seed Round investment on 14 July 2014 counts 500 Startups and Mario Letelier among its investors, showcasing the confidence and support it has garnered within the investor community.
Overall, Qual Canal has positioned itself as a key player in reshaping how media engagement and advertising strategies are approached, with an emphasis on leveraging social media to drive significant outcomes for broadcasters, brands, and agencies.
