Unmetric logo — company profile

Unmetric

Founded 2011 United States New York, United States 27 employees Series B Total: $8.70M Advertising, Analytics +1

General Information

Company Name Unmetric
Founded Year 2011
Location United States New York, United States
Employees 27
Industries Advertising, Analytics, Social Media
Funding Stage Series B
Social

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About Unmetric

Unmetric, founded in 2011, operates at the intersection of Advertising, Analytics, and Social Media sectors. Headquartered in New York City and with offices in Chennai, India and the U.S., the company is strategically positioned to cater to its international clientele. Its enterprise platform empowers brands and agencies to enhance engagement, ensure certainty, and expedite reporting of social media strategies.

Unmetric's AI-powered tools help marketers and analysts optimize and learn from the social content of more than 100,000 qualified brands across major platforms like Twitter, Facebook, YouTube, and Instagram. The platform is trusted by global powerhouses such as General Motors, Prudential, HomeAway, and Ogilvy.

Its latest financing round was a $5.50M Series B investment on 01 September 2013, led by Jafco Ventures and Nexus Venture Partners. With this robust foundation and industry relevance, Unmetric presents a compelling opportunity for investment in the dynamic arena of digital marketing solutions.

Taxonomy: Social Media Analytics, Brand Engagement, Content Optimization, AI Insights, Enterprise Platform, Marketing Research, Global Brands, Content Planning, Social Media Reporting

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $5.50M 2
Jafco Ventures, Nexus Venture Partners
01 Sep 2013
Series A $3.20M 1
Nexus Venture Partners
13 Apr 2012

Unmetric Alternatives & Competitors

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Unmetric vs
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Unmetric vs
Tubular Labs
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Unmetric vs

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FAQ About Unmetric

Unmetric helps brands and agencies get better engagement, more certainty, and faster reporting on their social media efforts. The company’s enterprise platform enables digital marketers to research, plan, and optimize branded social content, and analysts to report on learnings to create more engagin...
Unmetric was founded in 2011.
Unmetric is headquartered in New York, United States.
Unmetric operates in Advertising, Analytics and Social Media. Its work centres on Social Media Analytics, Brand Engagement, Content Optimization and AI Insights.
Unmetric has approximately 27 employees.
Unmetric has completed 2 funding rounds, raising a total of $8.70M. The latest funding stage is Series B.
Top alternatives and competitors to Unmetric include NapoleonCat.com, Tubular Labs, Socio Influencer, Kontentino, Eclincher. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Unmetric and NapoleonCat.com are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Unmetric, https://bouncewatch.com/company/unmetric, updated 5 August 2025. When citing, please name BounceWatch and link this page.

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