Santa Barbara, United States
Reactful is a company that aims to enhance engagement and boost conversions through AI-driven website personalization. Leveraging powerful artificial intelligence and machine learning technology, Reactful helps companies effectively engage and convert customers in real-time on the web. The company's AI monitors website visitors' digital body language – including gestures, swipes, scrolls, and clicks – to determine their level of engagement, confusion, or hesitation. Based on this analysis, Reactful provides personalized notifications, guidance, and visual elements to match visitor behavior.
Moreover, Reactful is designed to comprehend visitor intention over time and automatically offer recommendations to enhance website performance, all without the need for coding or website redesign. Some of the leading companies such as American Greetings, Symantec, and Kimberly Clark have used Reactful to improve visitor engagement and conversion rates. Founded in 2013 and headquartered in the United States, Reactful secured a Seed Round investment on 15 September 2018 from Inspiration Ventures.
Reactful operates in the industries of AI, Analytics, Automation, Information Technology, Marketing, and Machine Learning, presenting a promising innovation in the realm of website personalization and customer interaction.
