Reactrix Systems, Inc. (Advertising, Entertainment) — Funding, Investors & Signals 2026

Reactrix Systems, Inc.

Interactive Media Solutions Redefined

Founded 2002 18 employees Series C Total: $69.10M Advertising, Entertainment

Reactrix Systems, Inc. was founded in 2002 with a mission to redefine interactive media solutions. The company initially gained traction with gesture-based technology for special events and trade shows, later expanding to operate the STEPscape™ Media Network across 186 malls and theaters. Notably, Reactrix boasts a high-profile advertiser roster including major brands such as Coca-Cola, Sony Pictures, Subway, Mars, Hilton Hotels, AT&T, Xbox, RIM, T-Mobile, Wachovia, Universal Studios, Visa, Paramount Pictures, New Line Cinema, and eBay. In 2008, Reactrix unveiled its latest innovation, WAVEscape™, at the Consumer Electronics Show (CES) in collaboration with Samsung. This technology offers digital signage with Wii-like interactivity and was planned for deployment in Hilton Hotels followed by more installations in 2009. Both STEPscape and WAVEscape leverage proprietary, patented interactive display technology, with global patents dating back to 2001. The company also developed the Reactrix Media Center™, a digital signage management tool enabling secure and efficient operation of out-of-home media networks. Furthermore, the Reactrix Spectacular division focuses on creating unique, large-scale installations featuring their projection and gesture-based technologies. Notably, Reactrix secured a substantial $45.00M Series C investment on 18 February 2007 from investors including Menlo Ventures, Worldview Technology Partners, Thomas Weisel Venture Partners, and D. E. Shaw & Co. Reactrix's commitment to continuous innovation not only defines their advertising methods but also fosters a workplace culture prioritizing a stimulating and dynamic environment for every employee.

Funding Stage	Amount	Investors	Lead Investors	Date
Series C	••••••	4	•••• ••••	18 Feb 2007
Series C	••••••	3		06 Dec 2004
Series B	••••••	-		17 Dec 2003
Series A	••••••	-		19 Mar 2002

Funding Stage

Amount

Investors

Lead Investors

Date

Series C

••••••

•••• ••••

18 Feb 2007

Series C

••••••

06 Dec 2004

Series B

••••••

17 Dec 2003

Series A

••••••

19 Mar 2002

FAQ About Reactrix Systems, Inc.

Interactive Media Solutions Redefined

Reactrix Systems, Inc. was founded in 2002.

Reactrix Systems, Inc. operates in the following industries: Advertising, Entertainment.

Reactrix Systems, Inc. has approximately 18 employees.

Reactrix Systems, Inc. has completed 4 funding rounds, raising a total of $69.10M. The latest funding stage is Series C.

Top alternatives and competitors to Reactrix Systems, Inc. include Mobio Technologies Inc., 11:11 Media, Adin d.o.o., UOL, Digital Media Wire. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Reactrix Systems, Inc. and Mobio Technologies Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Reactrix Systems, Inc.

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