Croatia (hrvatska)
REDAI is a Croatian startup offering an automated and real-time shelf audit software solution equipped with big data analytics. The company was founded in 2018 and specializes in the Analytics and Information Technology industries.
REDAI's app addresses the challenges faced by FMCG/CPG companies in monitoring shelf performance, emphasizing the critical role of AI in real-time shelf auditing. The lack of control, insufficient data, and analysis often lead to in-store execution chaos and decreased productivity, resulting in substantial global losses, estimated at over 46 billion euros due to out-of-the-shelf conditions alone.
The company's solution aims to mitigate these issues, offering automated shelf audit processes, SKU recognition, and real-time reports accessible via mobile and web interfaces. These reports encompass data on shelf share, planogram compliance, out-of-shelf products, empty space identification, price tracking, and more, tailored to clients' requirements.
Additionally, REDAI has developed a platform for generating planograms, facilitating planogram creation, editing, and compliance in retail stores for enhanced in-store execution strategies.
REDAI recently secured €1.50M through Equity Crowdfunding investment on 10th July 2020.
Overall, REDAI presents a compelling solution to address critical challenges faced by FMCG/CPG companies, making a strong case for investment in their innovative technology and potential for disruptive impact in the market. For more information, visit theredai.com.
