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Reformation logo — Being naked is the #1 most sustainable option. We're #2.

Reformation

Being naked is the #1 most sustainable option. We're #2.

Founded 2009 United States Vernon, United States 1012 employees Select Total: $247.90M E-Commerce, Fashion +1

General Information

Company Name Reformation
Founded Year 2009
Location United States Vernon, United States +2
Employees 1012
Industries E-Commerce, Fashion, Manufacturing
Funding Stage Select
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About Reformation

Reformation, founded in 2009 , is a pioneering lifestyle brand that challenges the notion that fashion and sustainability are mutually exclusive. The company's $25.00M Series B investment on December 14, 2017 from Imag\/nary Ventures, 14W, and Stripes underscores its industry impact. Reformation's headquarters in the United States serves as the hub for its innovative approach to sustainable fashion. The brand's philosophy, encapsulated in the slogan "Being naked is the #1 most sustainable option. We're #2," underscores its commitment to sustainability and style. Reformation's approach involves infusing environmentally friendly measures into all facets of its operations. Notably, the company operates the first sustainable factory in Los Angeles , utilizes deadstock and eco fabrics, and transparently tracks and shares the environmental impact of each product. Reformation sets itself apart as a pioneer in retail innovation with its unique in-store tech concept, which seamlessly integrates the best elements of its online experience into its physical stores. The company's limited-edition collections cater to individuals who seek both style and sustainability, positioning Reformation at the forefront of sustainable fashion. With its commitment to ethical practices, innovative technologies, and stylish designs, Reformation stands as a vanguard in revolutionizing the fashion industry's approach to sustainability, carving a niche in the e-commerce, fashion, and manufacturing sectors.

Taxonomy: Fashion, Sustainable Fashion, Lifestyle Brand, Vintage-inspired Designs, Limited-edition Collections, Green Practices, Innovation, Los Angeles, Deadstock Fabric, Eco Fabrics, Environmental Impact, Retail Innovation, Tech Concept, Factory

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Select •••••• 4
Investor
•••• •••• 		30 Jul 2026
Series B •••••• 3
Investor Investor Investor
14 Dec 2017
Series A •••••• 7
Investor Investor
•••• •••• 		02 Apr 2015

Latest News

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Retailer Reformation opens flat in NYSE debut as CEO says company is 'ready to scale' — Cnbc
Retailer Reformation opens flat in NYSE debut as CEO says company is 'ready to scale'
Cnbc Jul 30, 2026
More consumer companies are staying private for longer, avoiding the IPO road — Cnbc
More consumer companies are staying private for longer, avoiding the IPO road
Cnbc Jul 31, 2026

Reformation Alternatives & Competitors

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FAQ About Reformation

Being naked is the #1 most sustainable option. We're #2.
Reformation was founded in 2009.
Reformation is headquartered in Vernon, United States.
Reformation operates in the following industries: E-Commerce, Fashion, Manufacturing.
Reformation has approximately 1012 employees.
Reformation has completed 3 funding rounds, raising a total of $247.90M. The latest funding stage is Select.
Top alternatives and competitors to Reformation include RE-BELLO, HER biomaterials, Gentcreate, FALOA, Lisa Marie Fernandez. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Reformation and RE-BELLO are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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