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Relay Commerce logo — We help merchants attract, convert, and retain customers. $1...

Relay Commerce

We help merchants attract, convert, and retain customers. $1BN+ of incremental GMV generated for merchants.

Founded 2021 United States New York, United States 46 employees Seed Total: $7.80M

General Information

Company Name Relay Commerce
Founded Year 2021
Location United States New York, United States
Employees 46
Funding Stage Seed
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing, Value Based Pricing
Social

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About Relay Commerce

Relay Commerce is a burgeoning player in the e-commerce enablement space, notably facilitating more than $1 billion in aggregate incremental gross merchandise volume for over 35,000 merchants. Founded in 2021, the company focuses on helping merchants attract, convert, and retain customers, with a comprehensive tool suite that includes personalized messaging and social commerce solutions.

Headquartered in the United States, Relay Commerce leverages its strategic insights to guide e-commerce businesses through the complexities of the digital market. The company's recent financial backing came in the form of a $6.30 million seed investment on 01 May 2022, which is indicative of strong investor confidence. Key investors include AlleyCorp, Max Ventures, and Primary Venture Partners.

Overall, Relay Commerce's ability to generate significant incremental GMV highlights its role as an indispensable partner in e-commerce success, positioning it as a promising opportunity for future investment.

Business keywords: E-commerce Enablement, Customer Acquisition, Customer Retention, Personalized Messaging, Social Commerce, SaaS Acquisition, Digital Strategy, E-commerce Solutions, Gross Merchandise Volume (GMV), E-commerce Software, Merchant Solutions, Scaling Solutions, Digital Landscape Navigation, Business Growth, E-commerce Strategy

Services & Products

Revenue optimization
Customer retention strategies
Social commerce solutions
Analytics and insights for e-commerce
Email and SMS marketing automation

Target Customers

E-commerce businesses Shopify merchants DTC brands Marketing teams Agencies handling e-commerce clients

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed $6.30M 3
AlleyCorp Max Ventures
AlleyCorp, Max Ventures +1
01 May 2022
Seed $750.00K 1
Primary Venture Partners
01 Dec 2021
Seed $750.00K 1
Primary Venture Partners
01 Jan 2021

Relay Commerce Alternatives & Competitors

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Relay Commerce vs
Innkeepr
Innkeepr Germany

Incremental AI for modern marketing teams.

Seed
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Relay Commerce vs
Piggy
Piggy The Netherlands

The world’s smartest loyalty engine 🚀 Changing the way businesses and people connect.

44 employees
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Relay Commerce vs
Xooker
Xooker United States

We are a Digital Marketing Loyalty/Rewards platform that helps businesses attract, acquire, engage,...

Seed
13 employees
Advertising, Digital Media
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FAQ About Relay Commerce

We help merchants attract, convert, and retain customers. $1BN+ of incremental GMV generated for merchants.
Relay Commerce was founded in 2021.
Relay Commerce is headquartered in New York, United States.
Relay Commerce has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Value Based Pricing.
Relay Commerce has approximately 46 employees.
Relay Commerce has completed 3 funding rounds, raising a total of $7.80M. The latest funding stage is Seed.
Relay Commerce offers: Revenue optimization, Customer retention strategies, Social commerce solutions, Analytics and insights for e-commerce, Email and SMS marketing automation.
Top alternatives and competitors to Relay Commerce include Innkeepr, Piggy, Xooker, Innoviti Technologies, Stryde - Ecommerce Marketing Agency. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Relay Commerce and Innkeepr are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Relay Commerce, https://bouncewatch.com/company/relay-commerce, updated 7 April 2026. When citing, please name BounceWatch and link this page.

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