RestAR, acquired by Unity, offers a compelling solution for online retailers through its 3D capturing and product visualization technology. The firm allows businesses to turn videos into 3D/AR experiences using AI on any mobile device. This service addresses growing consumer demands, as 54% of shoppers are inclined toward 3D experiences and 61% prefer AR for purchases.
Founded in 2017 and headquartered in the United States, RestAR operates at the intersection of AI, Computer Vision, E-Commerce, and VR/AR. Their advanced technology has shown to enhance conversion rates by up to 50%, boost engagement, and decrease product return rates. This innovation leverages computer vision and deep learning algorithms grounded in academic research.
The last reported financial backing was a $150.00K Pre Seed Round on July 22, 2019, featuring 500 Startups as an investor. RestAR represents a strategic acquisition for Unity, adding significant value to its retail-focused 3D and AR capabilities.