Roistat, Inc.

Roistat, Inc. is a marketing analytics SaaS platform founded in 2016 and based in the United States. The company's slogan, "A marketing analytics system powered by AI, which analyzes all your advertising campaigns down to the profit," underscores its emphasis on leveraging AI for marketing analytics. Roistat provides over 40 metrics on marketing performance in relation to sales, aiming to enhance global advertising effectiveness. Its services involve data collection from websites, advertising channels, and CRM integration to offer valuable business metrics on advertisement performance. The company's latest milestone includes a $4.00M Series A investment on 04 February 2019 from iTech Capital and Skolkovo Ventures.

Roistat's overarching goal is to help companies achieve 1.5 times more orders through reducing advertising costs and enhancing business profitability. With a focus on a common industry pain point, where an average of 14 advertising channels are utilized concurrently, with 40% of these channels being ineffective, Roistat provides data-driven insights to identify the most efficient advertising channels. This allows companies to optimize their advertising strategies by allocating resources more effectively.

The company's strategic positioning in the Advertising, Analytics, Automation, and Marketing industries is reinforced by its AI-powered approach to marketing analytics. Roistat's diverse range of services supports companies in refining their advertising strategies to maximize their return on investment. This recent funding injection is poised to facilitate the further development and scaling of Roistat's innovative marketing analytics platform, highlighting its potential for continued growth and market impact.