Roll logo — Roll Labs created the first social token protocol on Ethereu...

Roll

Roll Labs created the first social token protocol on Ethereum and a layer 2 blockchain for SocialFi on Ethereum

Founded 2017 United States New York, United States 17 employees Series A Total: $12.70M Blockchain, Crypto +1

General Information

Company Name Roll
Founded Year 2017
Location United States New York, United States
Employees 17
Industries Blockchain, Crypto, Information Technology
Funding Stage Series A
Social

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About Roll

Roll presents itself as a pioneering force in the expanding universe of social finance (SocialFi) with its creation of the first social token protocol on Ethereum. Established in 2017, this ambitious startup leverages blockchain technology to enable users to issue branded social currency, transforming the digital economy by allowing individuals and communities to own, manage, and maximize the value they cultivate within their networks. Rooted in the fast-evolving sectors of Blockchain, Crypto, and Information Technology, Roll is situated at the intersection of technology and social interaction.

Headquartered in the United States, Roll's innovative approach has attracted significant investment interest, underscored by a $10.00M Series A investment on 28 September 2021. This round was backed by a notable line-up of investors including Blue 9 Capital, IOSG, Mischief, Galaxy Interactive, along with influential angel investors such as Michael Karnjanaprakorn, Trevor McFedries, Gary Vaynerchuk, James Beshara, Wei Zhou, and Hyung Kim. These partnerships highlight the trust and potential seen in Roll's model, paving the way for future growth and innovation.

Taxonomy: Social Token Protocol, Ethereum Blockchain, Layer 2 Blockchain, SocialFi, Creator Economy, Digital Communities, Social Currency, API Infrastructure, Social Platforms Integration, Value Coordination, Branded Social Money, Loyal Following Interaction, Decentralized Finance, Blockchain Technology

Services & Products

Minting Social Tokens
Liquidity Provision
Roll Memberships
Social Token Trading
Roll Staking

Target Customers

Creators DAOs Music Artists NFT Communities Agencies Youtubers Web3 Users

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $10.00M 10
Blue 9 Capital, IOSG +8
28 Sep 2021
Seed Round $1.00M -
28 Oct 2020
Seed Round $1.70M -
20 Jun 2019
Seed Round Undisclosed -
17 Nov 2017

Roll Alternatives & Competitors

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Roll vs
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FAQ About Roll

Roll Labs created the first social token protocol on Ethereum and a layer 2 blockchain for SocialFi on Ethereum
Roll was founded in 2017.
Roll is headquartered in New York, United States.
Roll operates in Blockchain, Crypto and Information Technology. Its work centres on Social Token Protocol, Ethereum Blockchain, Layer 2 Blockchain and SocialFi. Its customers include Creators, DAOs and Music Artists.
Roll has approximately 17 employees.
Roll has completed 4 funding rounds, raising a total of $12.70M. The latest funding stage is Series A.
Roll offers: Minting Social Tokens, Liquidity Provision, Roll Memberships, Social Token Trading, Roll Staking.
Top alternatives and competitors to Roll include Fando, Ambire , DFX Finance, STASIS/EURS, InvArch. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Roll and Fando are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Roll, https://bouncewatch.com/company/roll, updated 2 July 2025. When citing, please name BounceWatch and link this page.

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