Roll presents itself as a pioneering force in the expanding universe of social finance (SocialFi) with its creation of the first social token protocol on Ethereum. Established in 2017, this ambitious startup leverages blockchain technology to enable users to issue branded social currency, transforming the digital economy by allowing individuals and communities to own, manage, and maximize the value they cultivate within their networks. Rooted in the fast-evolving sectors of Blockchain, Crypto, and Information Technology, Roll is situated at the intersection of technology and social interaction.
Headquartered in the United States, Roll's innovative approach has attracted significant investment interest, underscored by a $10.00M Series A investment on 28 September 2021. This round was backed by a notable line-up of investors including Blue 9 Capital, IOSG, Mischief, Galaxy Interactive, along with influential angel investors such as Michael Karnjanaprakorn, Trevor McFedries, Gary Vaynerchuk, James Beshara, Wei Zhou, and Hyung Kim. These partnerships highlight the trust and potential seen in Roll's model, paving the way for future growth and innovation.