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Rooster logo — Rooster – the car owner's super app. Drive safe, Save more

Rooster

Rooster – the car owner's super app. Drive safe, Save more

Founded 2020 United Kingdom London, United Kingdom 5 employees Seed AI, Insurtech +2

General Information

Company Name Rooster
Founded Year 2020
Location United Kingdom London, United Kingdom
Employees 5
Industries AI, Insurtech, Mobile +1
Funding Stage Seed
Business Model B2C, Platform, Marketplace
Revenue Model Usage Based, Freemium, Commission
Social

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About Rooster

Rooster is a United Kingdom based startup, founded in 2019. The company's slogan "We are on a mission to reduce the overall cost and hassle of car ownership for safe drivers" reflects its core mission. Rooster aims to revolutionize car ownership, starting with insurance, by introducing a fairer, cheaper, and smarter system for safe drivers. The startup has received a Seed Round investment from InReach Ventures in December 2020. Their ultimate goal is to create a comprehensive car owners' super app, making car ownership accessible to all demographics. Through a behavioral-based car care platform, Rooster is expanding its services beyond insurance to include financing, repairs, warranties, parking, fuel, and maintenance. With a focus on fairness and proactive cost reduction, Rooster is poised to transform the car ownership experience.

Taxonomy: car insurance, insurtech, data-driven, fair pricing, smartphone technology, insurance innovation, usage-based insurance, risk assessment, demographic-independent, data science, modern insurance, fairness, driving behavior analysis

Services & Products

personalized car insurance
breakdown cover
driver behavior monitoring
digital temporary insurance
fuel cost tracking
vehicle maintenance tools

Target Customers

safe drivers young drivers families with multiple vehicles tech-savvy users cost-conscious motorists drivers needing temporary insurance

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round Undisclosed 1
InReach Ventures
InReach Ventures
01 Dec 2020
Pre Seed Round Undisclosed -
30 Jan 2019

Rooster Alternatives & Competitors

Rooster vs
By Miles
By Miles United Kingdom

Car insurance you pay by the mile.

Series B
40 employees
Insurance, Insurtech
Rooster vs
Helvengo
Helvengo Switzerland

The Data-Led Insurance Platform

Seed
7 employees
AI, Insurance
Rooster vs
miituo
miituo Mexico

Con nuestro seguro de pago por kilómetro pagas lo justo siempre. Con miituo, si manejas cero, ¡pagas...

Series A
26 employees
Insurance, Insurtech

FAQ About Rooster

Rooster – the car owner's super app. Drive safe, Save more
Rooster was founded in 2020.
Rooster is headquartered in London, United Kingdom.
Rooster operates in AI, Insurtech, Mobile and Car insurance. Its work centres on car insurance, insurtech, data-driven and fair pricing. Its customers include safe drivers, young drivers and families with multiple vehicles.
Rooster has a B2C, Platform and Marketplace business model. Its revenue comes from Usage Based, Freemium and Commission.
Rooster has approximately 5 employees.
Rooster has completed 2 funding rounds. The latest funding stage is Seed.
Rooster offers: personalized car insurance, breakdown cover, driver behavior monitoring, digital temporary insurance, fuel cost tracking, vehicle maintenance tools.
Top alternatives and competitors to Rooster include By Miles, Helvengo, miituo, Driveway, Ticker. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Rooster and By Miles are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Rooster, https://bouncewatch.com/company/rooster-insurance, updated 29 September 2026. When citing, please name BounceWatch and link this page.

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